Serbia: Plain Postcard Market 2024

Plain Postcard Market Size in Serbia

The Serbian plain postcard market dropped modestly to $X in 2023, remaining constant against the previous year. In general, consumption, however, recorded a significant expansion. Plain postcard consumption peaked at $X in 2019; however, from 2020 to 2023, consumption failed to regain momentum.

Plain Postcard Production in Serbia

In value terms, plain postcard production dropped modestly to $X in 2023 estimated in export price. Over the period under review, production, however, posted a significant increase. The pace of growth was the most pronounced in 2017 when the production volume increased by X%. Over the period under review, production reached the maximum level at $X in 2018; however, from 2019 to 2023, production stood at a somewhat lower figure.

Plain Postcard Exports

Exports from Serbia

In 2023, the amount of letter cards, plain postcards and correspondence cards exported from Serbia reduced to X tons, with a decrease of X% against 2022. Over the period under review, exports recorded a abrupt curtailment. The pace of growth was the most pronounced in 2016 when exports increased by X%. The exports peaked at X tons in 2013; however, from 2014 to 2023, the exports failed to regain momentum.

In value terms, plain postcard exports rose significantly to $X in 2023. In general, exports, however, recorded prominent growth. The growth pace was the most rapid in 2016 when exports increased by X%. Over the period under review, the exports reached the peak figure at $X in 2021; however, from 2022 to 2023, the exports failed to regain momentum.

Exports by Country

Germany (X kg), Bosnia and Herzegovina (X kg) and North Macedonia (X kg) were the main destinations of plain postcard exports from Serbia, together comprising X% of total exports. Montenegro, Romania, the United States, Croatia and Slovenia lagged somewhat behind, together comprising a further X%.

From 2012 to 2023, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Romania (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), North Macedonia ($X) and the United States ($X) constituted the largest markets for plain postcard exported from Serbia worldwide, with a combined X% share of total exports. Montenegro, Romania, Bosnia and Herzegovina, Slovenia and Croatia lagged somewhat behind, together accounting for a further X%.

In terms of the main countries of destination, Romania, with a CAGR of X%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average plain postcard export price stood at $X per ton in 2023, surging by X% against the previous year. Overall, the export price recorded a remarkable increase. The most prominent rate of growth was recorded in 2020 when the average export price increased by X% against the previous year. The export price peaked in 2023 and is expected to retain growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Slovenia ($X per ton), while the average price for exports to Bosnia and Herzegovina ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was recorded for supplies to North Macedonia (X%), while the prices for the other major destinations experienced more modest paces of growth.

Plain Postcard Imports

Imports into Serbia

In 2023, plain postcard imports into Serbia expanded to X tons, picking up by X% compared with the previous year's figure. Overall, imports posted significant growth. The pace of growth appeared the most rapid in 2019 with an increase of X% against the previous year. Over the period under review, imports attained the peak figure in 2023 and are expected to retain growth in years to come.

In value terms, plain postcard imports rose to $X in 2023. Over the period under review, imports continue to indicate tangible growth. The growth pace was the most rapid in 2014 with an increase of X%. As a result, imports reached the peak of $X. From 2015 to 2023, the growth of imports remained at a lower figure.

Imports by Country

In 2023, Turkey (X tons) was the main supplier of plain postcard to Serbia, with a X% share of total imports. Moreover, plain postcard imports from Turkey exceeded the figures recorded by the second-largest supplier, Germany (X kg), more than tenfold. The third position in this ranking was taken by China (X kg), with a X% share.

From 2012 to 2023, the average annual growth rate of volume from Turkey totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (X% per year) and China (X% per year).

In value terms, Turkey ($X) constituted the largest supplier of letter cards, plain postcards and correspondence cards to Serbia, comprising X% of total imports. The second position in the ranking was taken by Austria ($X), with an X% share of total imports. It was followed by Germany, with a X% share.

From 2012 to 2023, the average annual rate of growth in terms of value from Turkey totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: Austria (X% per year) and Germany (X% per year).

Import Prices by Country

In 2023, the average plain postcard import price amounted to $X per ton, flattening at the previous year. In general, the import price, however, faced a deep contraction. The most prominent rate of growth was recorded in 2020 when the average import price increased by X% against the previous year. The import price peaked at $X per ton in 2012; however, from 2013 to 2023, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Austria ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by the Netherlands (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform