Western Africa: Postcard Market 2024

Postcard Market Size in Western Africa

After two years of growth, the West African postcard market decreased by X% to $X in 2022. In general, consumption saw a deep downturn. Over the period under review, the market reached the maximum level at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Postcard Production in Western Africa

In value terms, postcard production contracted slightly to $X in 2022 estimated in export price. The total production indicated perceptible growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2019 indices. The most prominent rate of growth was recorded in 2014 with an increase of X% against the previous year. The level of production peaked at $X in 2019; however, from 2020 to 2022, production failed to regain momentum.

Postcard Exports

Exports in Western Africa

In 2022, overseas shipments of printed or illustrated postcards and printed cards increased by X% to X tons, rising for the second year in a row after two years of decline. Overall, exports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when exports increased by X% against the previous year. Over the period under review, the exports attained the maximum at X tons in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

In value terms, postcard exports expanded remarkably to $X in 2022. Over the period under review, exports posted a prominent increase. The pace of growth appeared the most rapid in 2014 when exports increased by X%. The level of export peaked at $X in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Ghana was the major exporter of printed or illustrated postcards and printed cards in Western Africa, with the volume of exports recording X tons, which was near X% of total exports in 2022. It was distantly followed by Benin (X kg), Nigeria (X kg) and Senegal (X kg), together mixing up a X% share of total exports. Cabo Verde (X kg) took a minor share of total exports.

Ghana was also the fastest-growing in terms of the printed or illustrated postcards and printed cards exports, with a CAGR of X% from 2012 to 2022. At the same time, Benin (X%) and Senegal (X%) displayed positive paces of growth. By contrast, Cabo Verde (X%) and Nigeria (X%) illustrated a downward trend over the same period. While the share of Ghana (X p.p.), Benin (X p.p.) and Senegal (X p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Nigeria (X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest postcard supplying countries in Western Africa were Benin ($X), Ghana ($X) and Nigeria ($X), together comprising X% of total exports.

Among the main exporting countries, Benin, with a CAGR of X%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the export price in Western Africa amounted to $X per ton, shrinking by X% against the previous year. Over the period under review, the export price, however, posted a strong expansion. The most prominent rate of growth was recorded in 2014 an increase of X% against the previous year. Over the period under review, the export prices hit record highs at $X per ton in 2020; however, from 2021 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Benin ($X per ton), while Cabo Verde ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Benin (X%), while the other leaders experienced more modest paces of growth.

Postcard Imports

Imports in Western Africa

In 2022, overseas purchases of printed or illustrated postcards and printed cards decreased by X% to X tons for the first time since 2019, thus ending a two-year rising trend. Overall, imports continue to indicate a deep slump. The pace of growth was the most pronounced in 2018 with an increase of X%. Over the period under review, imports reached the maximum at X tons in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, postcard imports dropped dramatically to $X in 2022. In general, imports recorded a deep contraction. The pace of growth appeared the most rapid in 2021 with an increase of X% against the previous year. Over the period under review, imports reached the peak figure at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Ghana (X tons), distantly followed by Nigeria (X tons), Mali (X tons), Senegal (X tons) and Sierra Leone (X tons) were the largest importers of printed or illustrated postcards and printed cards, together mixing up X% of total imports. The following importers - Liberia (X tons) and Cote d'Ivoire (X tons) - together made up X% of total imports.

From 2012 to 2022, the biggest increases were recorded for Mali (with a CAGR of X%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest postcard importing markets in Western Africa were Mali ($X), Ghana ($X) and Nigeria ($X), with a combined X% share of total imports.

In terms of the main importing countries, Mali, with a CAGR of X%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in Western Africa amounted to $X per ton, rising by X% against the previous year. In general, the import price posted a measured increase. The pace of growth was the most pronounced in 2014 an increase of X% against the previous year. As a result, import price reached the peak level of $X per ton. From 2015 to 2022, the import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Mali ($X per ton), while Nigeria ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Sierra Leone (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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