Tanzania: Sugary Soft Drink Market 2024

Sugary Soft Drink Market Size in Tanzania

The Tanzanian sugary soft drink market contracted to $X in 2022, falling by X% against the previous year. The market value increased at an average annual rate of X% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Sugary soft drink consumption peaked at $X in 2019; afterwards, it flattened through to 2022.

Sugary Soft Drink Production in Tanzania

In value terms, sugary soft drink production reduced modestly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2018 with an increase of X%. Sugary soft drink production peaked at $X in 2019; however, from 2020 to 2022, production failed to regain momentum.

Sugary Soft Drink Exports

Exports from Tanzania

For the fourth year in a row, Tanzania recorded growth in shipments abroad of sugary soft drinks, which increased by X% to X litres in 2022. In general, exports saw significant growth. The pace of growth was the most pronounced in 2014 when exports increased by X%. The exports peaked in 2022 and are expected to retain growth in the near future.

In value terms, sugary soft drink exports surged to $X in 2022. Overall, exports posted a significant increase. The growth pace was the most rapid in 2014 when exports increased by X% against the previous year. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in the immediate term.

Exports by Country

Democratic Republic of the Congo (X litres) was the main destination for sugary soft drink exports from Tanzania, with a X% share of total exports. Moreover, sugary soft drink exports to Democratic Republic of the Congo exceeded the volume sent to the second major destination, Burundi (X litres), threefold. The third position in this ranking was held by Kenya (X litres), with an X% share.

From 2012 to 2022, the average annual growth rate of volume to Democratic Republic of the Congo totaled X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Burundi (X% per year) and Kenya (X% per year).

In value terms, Democratic Republic of the Congo ($X) emerged as the key foreign market for sugary soft drinks exports from Tanzania, comprising X% of total exports. The second position in the ranking was taken by Burundi ($X), with a X% share of total exports. It was followed by Kenya, with an X% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Democratic Republic of the Congo totaled X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Burundi (X% per year) and Kenya (X% per year).

Export Prices by Country

The average sugary soft drink export price stood at $X per litre in 2022, increasing by X% against the previous year. Overall, the export price, however, continues to indicate a pronounced contraction. The growth pace was the most rapid in 2018 when the average export price increased by X% against the previous year. The export price peaked at $X per litre in 2013; however, from 2014 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Rwanda ($X per litre), while the average price for exports to Comoros ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Yemen (X%), while the prices for the other major destinations experienced a decline.

Sugary Soft Drink Imports

Imports into Tanzania

In 2022, purchases abroad of sugary soft drinks increased by X% to X litres, rising for the second year in a row after three years of decline. In general, imports, however, recorded a perceptible decline. The most prominent rate of growth was recorded in 2014 when imports increased by X%. Over the period under review, imports reached the peak figure at X litres in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, sugary soft drink imports skyrocketed to $X in 2022. Overall, imports, however, continue to indicate a mild curtailment. The most prominent rate of growth was recorded in 2017 with an increase of X%. Over the period under review, imports reached the maximum at $X in 2014; however, from 2015 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, Kenya (X litres) constituted the largest sugary soft drink supplier to Tanzania, accounting for a X% share of total imports. Moreover, sugary soft drink imports from Kenya exceeded the figures recorded by the second-largest supplier, the United Arab Emirates (X litres), sixfold. Belgium (X litres) ranked third in terms of total imports with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Kenya totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (X% per year) and Belgium (X% per year).

In value terms, Kenya ($X) constituted the largest supplier of sugary soft drinks to Tanzania, comprising X% of total imports. The second position in the ranking was taken by the United Arab Emirates ($X), with a X% share of total imports. It was followed by Belgium, with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Kenya amounted to X%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (X% per year) and Belgium (X% per year).

Import Prices by Country

In 2022, the average sugary soft drink import price amounted to $X per litre, waning by X% against the previous year. In general, import price indicated a mild increase from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, sugary soft drink import price decreased by X% against 2019 indices. The pace of growth was the most pronounced in 2017 when the average import price increased by X% against the previous year. The import price peaked at $X per litre in 2019; however, from 2020 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($X per litre), while the price for Denmark ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Thailand (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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