Sweden: Toy Market 2022

Toy Market Size in Sweden

The Swedish toy market skyrocketed to $X in 2021, growing by X% against the previous year. In general, consumption showed a buoyant increase. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Toy Production in Sweden

In value terms, toy production expanded markedly to $X in 2021 estimated in export price. Overall, production continues to indicate a significant increase. The most prominent rate of growth was recorded in 2015 when the production volume increased by X% against the previous year. Toy production peaked at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Toy Exports

Exports from Sweden

In 2021, shipments abroad of dolls and toys decreased by -X% to X tons for the first time since 2015, thus ending a five-year rising trend. Overall, exports, however, posted a tangible increase. The most prominent rate of growth was recorded in 2018 with an increase of X%. Over the period under review, the exports reached the maximum at X tons in 2020, and then reduced sharply in the following year.

In value terms, toy exports fell to $X in 2021. Over the period under review, total exports indicated measured growth from 2012 to 2021: its value increased at an average annual rate of +X% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +X% against 2015 indices. The pace of growth appeared the most rapid in 2018 with an increase of X% against the previous year. The exports peaked at $X in 2020, and then reduced in the following year.

Exports by Country

Norway (X tons), Denmark (X tons) and Finland (X tons) were the main destinations of toy exports from Sweden, with a combined X% share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Norway (with a CAGR of +X%), while the other leaders experienced more modest paces of growth.

In value terms, Norway ($X) emerged as the key foreign market for toy exports from Sweden, comprising X% of total exports. The second position in the ranking was taken by Denmark ($X), with a X% share of total exports. It was followed by Finland, with a X% share.

From 2012 to 2021, the average annual growth rate of value to Norway totaled +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Denmark (+X% per year) and Finland (-X% per year).

Export Prices by Country

The average toy export price stood at $X per ton in 2021, growing by X% against the previous year. Overall, the export price saw a relatively flat trend pattern. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by the country of destination: the country with the highest price was France ($X per ton), while the average price for exports to Finland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+X%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Sweden

Toy imports into Sweden rose notably to X tons in 2021, picking up by X% compared with the previous year's figure. The total import volume increased at an average annual rate of +X% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, toy imports skyrocketed to $X in 2021. The total import value increased at an average annual rate of +X% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X tons) constituted the largest toy supplier to Sweden, accounting for a X% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Germany (X tons), fivefold. The third position in this ranking was held by Denmark (X tons), with a X% share.

From 2012 to 2021, the average annual growth rate of volume from China amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+X% per year) and Denmark (-X% per year).

In value terms, China ($X) constituted the largest supplier of toy to Sweden, comprising X% of total imports. The second position in the ranking was taken by the Czech Republic ($X), with a X% share of total imports. It was followed by Denmark, with an X% share.

From 2012 to 2021, the average annual growth rate of value from China stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: the Czech Republic (+X% per year) and Denmark (-X% per year).

Import Prices by Country

The average toy import price stood at $X per ton in 2021, growing by X% against the previous year. In general, the import price continues to indicate a relatively flat trend pattern. Over the period under review, average import prices hit record highs at $X per ton in 2013; however, from 2014 to 2021, import prices failed to regain momentum.

Prices varied noticeably by the country of origin: the country with the highest price was the Czech Republic ($X per ton), while the price for Finland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+X%), while the prices for the other major suppliers experienced more modest paces of growth.

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