New Zealand: Strawberry Market 2024

Strawberry Market Size in New Zealand

The New Zealand strawberry market reduced to $X in 2022, with a decrease of X% against the previous year. Over the period under review, consumption showed a relatively flat trend pattern. Strawberry consumption peaked at $X in 2014; however, from 2015 to 2022, consumption failed to regain momentum.

Strawberry Production in New Zealand

In value terms, strawberry production fell modestly to $X in 2022 estimated in export price. Overall, production showed a mild curtailment. The pace of growth was the most pronounced in 2013 when the production volume increased by X% against the previous year. Over the period under review, production hit record highs at $X in 2014; however, from 2015 to 2022, production failed to regain momentum.

In 2022, the average strawberry yield in New Zealand fell to X tons per ha, stabilizing at 2021. In general, the yield continues to indicate a noticeable reduction. The pace of growth appeared the most rapid in 2018 with an increase of X% against the previous year. Over the period under review, the average strawberry yield hit record highs at X tons per ha in 2013; however, from 2014 to 2022, the yield stood at a somewhat lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the total area harvested in terms of strawberries production in New Zealand reduced to X ha, with a decrease of X% on the previous year's figure. Over the period under review, the harvested area showed a slight downturn. The growth pace was the most rapid in 2019 with an increase of X% against the previous year. The strawberry harvested area peaked at X ha in 2014; however, from 2015 to 2022, the harvested area stood at a somewhat lower figure.

Strawberry Exports

Exports from New Zealand

In 2022, overseas shipments of strawberries decreased by X% to X tons, falling for the fourth consecutive year after two years of growth. In general, exports saw a abrupt descent. The pace of growth was the most pronounced in 2015 when exports increased by X% against the previous year. As a result, the exports attained the peak of X tons. From 2016 to 2022, the growth of the exports failed to regain momentum.

In value terms, strawberry exports contracted notably to $X in 2022. Overall, exports showed a abrupt downturn. The pace of growth was the most pronounced in 2014 when exports increased by X%. Over the period under review, the exports attained the maximum at $X in 2015; however, from 2016 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Taiwan (Chinese) (X tons), Thailand (X tons) and Hong Kong SAR (X tons) were the main destinations of strawberry exports from New Zealand, with a combined X% share of total exports. Singapore, Malaysia and Guam lagged somewhat behind, together accounting for a further X%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Guam (with a CAGR of X%), while the other leaders experienced mixed trend patterns.

In value terms, the largest markets for strawberry exported from New Zealand were Taiwan (Chinese) ($X), Thailand ($X) and Hong Kong SAR ($X), with a combined X% share of total exports. Singapore, Guam and Malaysia lagged somewhat behind, together comprising a further X%.

Guam, with a CAGR of X%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

The average strawberry export price stood at $X per ton in 2022, growing by X% against the previous year. Over the period under review, export price indicated a buoyant expansion from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, strawberry export price increased by X% against 2019 indices. The growth pace was the most rapid in 2021 an increase of X% against the previous year. Over the period under review, the average export prices attained the peak figure in 2022 and is likely to see steady growth in years to come.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Hong Kong SAR ($X per ton), while the average price for exports to Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (X%), while the prices for the other major destinations experienced more modest paces of growth.

Strawberry Imports

Imports into New Zealand

For the third consecutive year, New Zealand recorded decline in supplies from abroad of strawberries, which decreased by X% to X tons in 2022. In general, imports, however, continue to indicate a moderate expansion. The pace of growth was the most pronounced in 2014 when imports increased by X%. Imports peaked at X tons in 2017; however, from 2018 to 2022, imports failed to regain momentum.

In value terms, strawberry imports declined significantly to $X in 2022. Over the period under review, total imports indicated a pronounced increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by X% against 2017 indices. The most prominent rate of growth was recorded in 2014 when imports increased by X% against the previous year. Imports peaked at $X in 2017; however, from 2018 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, Australia (X tons) was the main supplier of strawberry to New Zealand, accounting for a approx. X% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of volume from Australia amounted to X%.

In value terms, Australia ($X) constituted the largest supplier of strawberries to New Zealand.

From 2012 to 2022, the average annual rate of growth in terms of value from Australia stood at X%.

Import Prices by Country

The average strawberry import price stood at $X per ton in 2022, jumping by X% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of X%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

As there is only one major supplying country, the average price level is determined by prices for Australia.

From 2012 to 2022, the rate of growth in terms of prices for the United States amounted to X% per year.

Source: IndexBox Platform

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