New Zealand: Postcard Market 2024

Postcard Market Size in New Zealand

The New Zealand postcard market shrank to $X in 2022, falling by X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption continues to indicate a pronounced reduction. Over the period under review, the market hit record highs at $X in 2016; however, from 2017 to 2022, consumption stood at a somewhat lower figure.

Postcard Exports

Exports from New Zealand

Postcard exports from New Zealand dropped significantly to X tons in 2022, waning by X% on the previous year's figure. Overall, exports recorded a dramatic shrinkage. The growth pace was the most rapid in 2016 with an increase of X% against the previous year. Over the period under review, the exports hit record highs at X tons in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, postcard exports fell to $X in 2022. In general, exports showed a abrupt downturn. The growth pace was the most rapid in 2018 when exports increased by X%. The exports peaked at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

Samoa (X tons) was the main destination for postcard exports from New Zealand, accounting for a X% share of total exports. Moreover, postcard exports to Samoa exceeded the volume sent to the second major destination, Australia (X tons), twofold. The United States (X tons) ranked third in terms of total exports with a X% share.

From 2012 to 2022, the average annual growth rate of volume to Samoa amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Australia (X% per year) and the United States (X% per year).

In value terms, Samoa ($X) emerged as the key foreign market for printed or illustrated postcards and printed cards exports from New Zealand, comprising X% of total exports. The second position in the ranking was taken by Australia ($X), with a X% share of total exports. It was followed by the United States, with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Samoa amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Australia (X% per year) and the United States (X% per year).

Export Prices by Country

In 2022, the average postcard export price amounted to $X per ton, surging by X% against the previous year. Over the period under review, the export price continues to indicate a strong increase. The most prominent rate of growth was recorded in 2014 an increase of X% against the previous year. The export price peaked at $X per ton in 2015; however, from 2016 to 2022, the export prices stood at a somewhat lower figure.

Average prices varied noticeably for the major overseas markets. In 2022, amid the top suppliers, the countries with the highest prices were Cook Islands ($X per ton) and the United States ($X per ton), while the average price for exports to Samoa ($X per ton) and Australia ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Thailand (X%), while the prices for the other major destinations experienced more modest paces of growth.

Postcard Imports

Imports into New Zealand

In 2022, postcard imports into New Zealand reduced to X tons, which is down by X% on the previous year. Overall, imports showed a pronounced slump. The pace of growth was the most pronounced in 2015 when imports increased by X%. Over the period under review, imports hit record highs at X tons in 2016; however, from 2017 to 2022, imports failed to regain momentum.

In value terms, postcard imports declined to $X in 2022. In general, imports saw a noticeable curtailment. The pace of growth appeared the most rapid in 2021 with an increase of X%. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

China (X tons), the UK (X tons) and Australia (X tons) were the main suppliers of postcard imports to New Zealand.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by South Korea (with a CAGR of X%), while imports for the other leaders experienced more modest paces of growth.

In value terms, China ($X), the UK ($X) and Australia ($X) constituted the largest postcard suppliers to New Zealand, together accounting for X% of total imports. The United States and South Korea lagged somewhat behind, together comprising a further X%.

In terms of the main suppliers, South Korea, with a CAGR of X%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2022, the average postcard import price amounted to $X per ton, remaining relatively unchanged against the previous year. Overall, the import price, however, saw a pronounced decline. The growth pace was the most rapid in 2021 when the average import price increased by X%. The import price peaked at $X per ton in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the countries with the highest prices were Australia ($X per ton) and the UK ($X per ton), while the price for South Korea ($X per ton) and the United States ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Korea (X%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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