Report Kenya - Fruits - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update May 1, 2024

Kenya - Fruits - Market Analysis, Forecast, Size, Trends and Insights

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Kenya: Fruit Market 2024

Fruit Market Size in Kenya

The Kenyan fruit market reached $X in 2022, almost unchanged from the previous year. The market value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Fruit consumption peaked at $X in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

Fruit Production in Kenya

In value terms, fruit production declined slightly to $X in 2022 estimated in export price. In general, the total production indicated a mild expansion from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2019 indices. The growth pace was the most rapid in 2019 when the production volume increased by X% against the previous year. As a result, production reached the peak level of $X. From 2020 to 2022, production growth remained at a somewhat lower figure.

The average yield of fruits in Kenya amounted to X tons per ha in 2022, increasing by X% against the previous year. The yield figure increased at an average annual rate of X% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations in certain years. The most prominent rate of growth was recorded in 2020 when the yield increased by X% against the previous year. The fruit yield peaked at X tons per ha in 2014; however, from 2015 to 2022, the yield failed to regain momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, approx. X ha of fruits were harvested in Kenya; remaining relatively unchanged against the previous year's figure. The harvested area increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2019 with an increase of X%. As a result, the harvested area attained the peak level of X ha. From 2020 to 2022, the growth of the fruit harvested area remained at a somewhat lower figure.

Fruit Exports

Exports from Kenya

In 2022, overseas shipments of fruits decreased by X% to X tons for the first time since 2019, thus ending a two-year rising trend. Overall, exports, however, saw prominent growth. The pace of growth appeared the most rapid in 2020 when exports increased by X%. Over the period under review, the exports reached the peak figure at X tons in 2021, and then reduced slightly in the following year.

In value terms, fruit exports fell notably to $X in 2022. In general, exports, however, continue to indicate a prominent expansion. The most prominent rate of growth was recorded in 2015 with an increase of X%. The exports peaked at $X in 2021, and then contracted dramatically in the following year.

Exports by Country

The United Arab Emirates (X tons), the Netherlands (X tons) and France (X tons) were the main destinations of fruit exports from Kenya, together comprising X% of total exports. Saudi Arabia, Turkey, Spain, Rwanda, Uganda, Oman, Egypt, Qatar, Kuwait and Israel lagged somewhat behind, together accounting for a further X%.

From 2012 to 2022, the biggest increases were recorded for Israel (with a CAGR of X%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for fruit exported from Kenya were the Netherlands ($X), the United Arab Emirates ($X) and France ($X), together accounting for X% of total exports. Saudi Arabia, Spain, Turkey, Egypt, Qatar, Oman, Rwanda, Kuwait, Israel and Uganda lagged somewhat behind, together comprising a further X%.

Israel, with a CAGR of X%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average fruit export price amounted to $X per ton, dropping by X% against the previous year. Over the period under review, the export price saw a pronounced setback. The pace of growth was the most pronounced in 2015 when the average export price increased by X% against the previous year. The export price peaked at $X per ton in 2019; however, from 2020 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Spain ($X per ton), while the average price for exports to Uganda ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Oman (X%), while the prices for the other major destinations experienced mixed trend patterns.

Fruit Imports

Imports into Kenya

After two years of growth, supplies from abroad of fruits decreased by X% to X tons in 2022. Overall, imports recorded a perceptible descent. The most prominent rate of growth was recorded in 2016 when imports increased by X%. Over the period under review, imports attained the peak figure at X tons in 2021, and then contracted rapidly in the following year.

In value terms, fruit imports reduced markedly to $X in 2022. In general, total imports indicated a perceptible increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2017 with an increase of X%. Imports peaked at $X in 2021, and then declined notably in the following year.

Imports by Country

In 2022, South Africa (X tons) constituted the largest fruit supplier to Kenya, accounting for a X% share of total imports. Moreover, fruit imports from South Africa exceeded the figures recorded by the second-largest supplier, Egypt (X tons), twofold. The United Arab Emirates (X tons) ranked third in terms of total imports with a X% share.

From 2012 to 2022, the average annual growth rate of volume from South Africa stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: Egypt (X% per year) and the United Arab Emirates (X% per year).

In value terms, South Africa ($X), Egypt ($X) and the United Arab Emirates ($X) were the largest fruit suppliers to Kenya, together comprising X% of total imports. Turkey, Swaziland, Tanzania, Saudi Arabia and Uganda lagged somewhat behind, together accounting for a further X%.

In terms of the main suppliers, Swaziland, with a CAGR of X%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average fruit import price stood at $X per ton in 2022, with an increase of X% against the previous year. Overall, import price indicated a prominent increase from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, fruit import price increased by X% against 2016 indices. The pace of growth was the most pronounced in 2013 an increase of X%. The import price peaked at $X per ton in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Uganda ($X per ton), while the price for Saudi Arabia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Tanzania (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

China constituted the country with the largest volume of fruit consumption, comprising approx. 28% of total volume. Moreover, fruit consumption in China exceeded the figures recorded by the second-largest consumer, India, twofold. Brazil ranked third in terms of total consumption with a 4.2% share.
China remains the largest fruit producing country worldwide, accounting for 28% of total volume. Moreover, fruit production in China exceeded the figures recorded by the second-largest producer, India, twofold. The third position in this ranking was taken by Brazil, with a 4.4% share.
In value terms, the largest fruit suppliers to Kenya were South Africa, Egypt and the United Arab Emirates, with a combined 89% share of total imports. Turkey, Swaziland, Tanzania, Saudi Arabia and Uganda lagged somewhat behind, together comprising a further 6.2%.
In value terms, the Netherlands, the United Arab Emirates and France appeared to be the largest markets for fruit exported from Kenya worldwide, together comprising 53% of total exports. Saudi Arabia, Spain, Turkey, Egypt, Qatar, Oman, Rwanda, Kuwait, Israel and Uganda lagged somewhat behind, together comprising a further 31%.
In 2022, the average fruit export price amounted to $1,093 per ton, with a decrease of -31.7% against the previous year.
The average fruit import price stood at $767 per ton in 2022, surging by 20% against the previous year.

This report provides an in-depth analysis of the fruit market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 515 - Apples
  • FCL 521 - Pears
  • FCL 523 - Quinces
  • FCL 526 - Apricots
  • FCL 534 - Peaches and nectarines
  • FCL 536 - Plums
  • FCL 486 - Bananas
  • FCL 489 - Plantains
  • FCL 577 - Dates
  • FCL 569 - Figs
  • FCL 574 - Pineapples
  • FCL 572 - Avocados
  • FCL 571 - Mangoes
  • FCL 490 - Oranges
  • FCL 495 - Tangerines, mandarins, clementines, satsumas
  • FCL 507 - Grapefruit and pomelo
  • FCL 497 - Lemons and limes
  • FCL 512 - Citrus fruit nes
  • FCL 560 - Grapes
  • FCL 567 - Watermelons
  • FCL 568 - Melons, Cantaloupes
  • FCL 600 - Papayas

Country coverage:

  • Kenya

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Kenya
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION, HARVESTED AREA AND YIELD
  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023
  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Yield And Growth
    16. Exports And Growth
    17. Export Prices And Growth
    18. Market Size And Growth
    19. Per Capita Consumption
    20. Imports And Growth
    21. Import Prices
    22. Production, In Physical Terms, 2012–2023
    23. Production, In Value Terms, 2012–2023
    24. Area Harvested, 2012–2023
    25. Yield, 2012–2023
    26. Imports, In Physical Terms, 2012–2023
    27. Imports, In Value Terms, 2012–2023
    28. Imports, In Physical Terms, By Country, 2023
    29. Imports, In Physical Terms, By Country, 2012–2023
    30. Imports, In Value Terms, By Country, 2012–2023
    31. Import Prices, By Country Of Origin, 2012–2023
    32. Exports, In Physical Terms, 2012–2023
    33. Exports, In Value Terms, 2012–2023
    34. Exports, In Physical Terms, By Country, 2023
    35. Exports, In Physical Terms, By Country, 2012–2023
    36. Exports, In Value Terms, By Country, 2012–2023
    37. Export Prices, By Country Of Destination, 2012–2023

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