ECOWAS: Book And Brochure Market 2024

Book And Brochure Market Size in ECOWAS

The ECOWAS book and brochure market expanded modestly to $X in 2022, growing by X% against the previous year. Overall, consumption, however, saw a relatively flat trend pattern. As a result, consumption reached the peak level of $X. From 2021 to 2022, the growth of the market remained at a somewhat lower figure.

Book And Brochure Production in ECOWAS

In value terms, book and brochure production expanded slightly to $X in 2022 estimated in export price. In general, production, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2020 when the production volume increased by X% against the previous year. As a result, production attained the peak level of $X. From 2021 to 2022, production growth remained at a somewhat lower figure.

Book And Brochure Exports

Exports in ECOWAS

In 2022, approx. X units of books, brochures and similar printed matter were exported in ECOWAS; falling by X% compared with 2021 figures. Overall, exports recorded a abrupt shrinkage. The growth pace was the most rapid in 2016 when exports increased by X% against the previous year. As a result, the exports reached the peak of X units. From 2017 to 2022, the growth of the exports remained at a lower figure.

In value terms, book and brochure exports dropped to $X in 2022. In general, exports continue to indicate a slight reduction. The most prominent rate of growth was recorded in 2021 when exports increased by X% against the previous year. Over the period under review, the exports hit record highs at $X in 2016; however, from 2017 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

In 2022, Nigeria (X units) was the major exporter of books, brochures and similar printed matter, making up X% of total exports. Cote d'Ivoire (X units) ranks second in terms of the total exports with an X% share, followed by Ghana (X%), Sierra Leone (X%) and Mali (X%). The following exporters - Senegal (X units) and Benin (X units) - each accounted for an X% share of total exports.

From 2012 to 2022, average annual rates of growth with regard to book and brochure exports from Nigeria stood at X%. At the same time, Mali (X%), Sierra Leone (X%) and Cote d'Ivoire (X%) displayed positive paces of growth. Moreover, Mali emerged as the fastest-growing exporter exported in ECOWAS, with a CAGR of X% from 2012-2022. By contrast, Senegal (X%), Ghana (X%) and Benin (X%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Cote d'Ivoire, Sierra Leone and Mali increased by X, X and X percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Nigeria ($X) remains the largest book and brochure supplier in ECOWAS, comprising X% of total exports. The second position in the ranking was taken by Cote d'Ivoire ($X), with a X% share of total exports. It was followed by Sierra Leone, with a X% share.

In Nigeria, book and brochure exports remained relatively stable over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Cote d'Ivoire (X% per year) and Sierra Leone (X% per year).

Export Prices by Country

In 2022, the export price in ECOWAS amounted to $X per unit, growing by X% against the previous year. Export price indicated notable growth from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, book and brochure export price increased by X% against 2017 indices. The most prominent rate of growth was recorded in 2021 an increase of X%. The level of export peaked in 2022 and is likely to see steady growth in years to come.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Senegal ($X per unit), while Benin ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Nigeria (X%), while the other leaders experienced more modest paces of growth.

Book And Brochure Imports

Imports in ECOWAS

In 2022, supplies from abroad of books, brochures and similar printed matter decreased by X% to X units, falling for the fourth consecutive year after three years of growth. Over the period under review, imports recorded a abrupt descent. The growth pace was the most rapid in 2018 with an increase of X% against the previous year. Over the period under review, imports attained the peak figure at X units in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, book and brochure imports dropped slightly to $X in 2022. In general, imports continue to indicate a noticeable slump. The pace of growth was the most pronounced in 2018 with an increase of X%. Over the period under review, imports attained the maximum at $X in 2012; however, from 2013 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, Nigeria (X units) was the main importer of books, brochures and similar printed matter, achieving X% of total imports. Cote d'Ivoire (X units) held the second position in the ranking, distantly followed by Ghana (X units) and Senegal (X units). All these countries together took near X% share of total imports. The following importers - Niger (X units), Burkina Faso (X units) and Togo (X units) - together made up X% of total imports.

From 2012 to 2022, average annual rates of growth with regard to book and brochure imports into Nigeria stood at X%. At the same time, Cote d'Ivoire (X%), Niger (X%) and Senegal (X%) displayed positive paces of growth. Moreover, Cote d'Ivoire emerged as the fastest-growing importer imported in ECOWAS, with a CAGR of X% from 2012-2022. By contrast, Togo (X%), Burkina Faso (X%) and Ghana (X%) illustrated a downward trend over the same period. While the share of Cote d'Ivoire (X p.p.), Senegal (X p.p.) and Niger (X p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Ghana (X p.p.) and Nigeria (X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Nigeria ($X), Ghana ($X) and Cote d'Ivoire ($X) were the countries with the highest levels of imports in 2022, with a combined X% share of total imports. Senegal, Niger, Burkina Faso and Togo lagged somewhat behind, together comprising a further X%.

Among the main importing countries, Niger, with a CAGR of X%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced mixed trends in the imports figures.

Import Prices by Country

In 2022, the import price in ECOWAS amounted to $X per unit, growing by X% against the previous year. Import price indicated a mild increase from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, book and brochure import price increased by X% against 2019 indices. The pace of growth appeared the most rapid in 2014 an increase of X% against the previous year. The level of import peaked at $X per unit in 2015; however, from 2016 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Ghana ($X per unit), while Nigeria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Ghana (X%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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