Vegetable Puree Market

The global vegetable puree market is projected to experience growth in both consumption volume and value from 2022 to 2030. Consumption trends are analyzed, with insights into market performance, major consuming countries, production figures, and export statistics. South Africa, Italy, and Spain are highlighted as key players in consumption and production, while Belgium, the UK, and Germany are significant importers of vegetable puree. Price trends and growth rates for various countries are also discussed, providing a comprehensive overview of the vegetable puree market worldwide.

Market Forecast

Driven by increasing demand for vegetable puree worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +2.8% for the period from 2022 to 2030, which is projected to bring the market volume to 117K tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +5.6% for the period from 2022 to 2030, which is projected to bring the market value to $350M (in nominal prices) by the end of 2030.

Consumption

World Consumption of Vegetable Puree

In 2022, consumption of vegetable puree decreased by -2% to 93K tons, falling for the second consecutive year after two years of growth. The total consumption volume increased at an average annual rate of +3.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, global consumption reached the peak volume at 103K tons in 2020; however, from 2021 to 2022, consumption stood at a somewhat lower figure.

The global vegetable puree market revenue declined slightly to $227M in 2022, remaining constant against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.3% over the period from 2012 to 2022; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed throughout the analyzed period. As a result, consumption reached the peak level of $240M. From 2021 to 2022, the growth of the global market failed to regain momentum.

Consumption By Country

South Africa (21K tons) constituted the country with the largest volume of vegetable puree consumption, accounting for 22% of total volume. Moreover, vegetable puree consumption in South Africa exceeded the figures recorded by the second-largest consumer, Spain (6.1K tons), threefold. France (6.1K tons) ranked third in terms of total consumption with a 6.5% share.

From 2012 to 2022, the average annual rate of growth in terms of volume in South Africa amounted to +10.4%. The remaining consuming countries recorded the following average annual rates of consumption growth: Spain (+24.4% per year) and France (-7.5% per year).

In value terms, South Africa ($32M), France ($25M) and Spain ($23M) were the countries with the highest levels of market value in 2022, together comprising 36% of the global market. Poland, Belgium, the UK, India, Thailand, Egypt, Lebanon, Germany, Italy and Bulgaria lagged somewhat behind, together accounting for a further 36%.

Poland, with a CAGR of +41.4%, saw the highest rates of growth with regard to market size in terms of the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of vegetable puree per capita consumption in 2022 were Belgium (473 kg per 1000 persons), Lebanon (469 kg per 1000 persons) and Bulgaria (349 kg per 1000 persons).

From 2012 to 2022, the biggest increases were recorded for Poland (with a CAGR of +40.1%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Vegetable Puree

In 2022, production of vegetable puree increased by 2% to 103K tons, rising for the third consecutive year after two years of decline. The total output volume increased at an average annual rate of +1.8% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2017 when the production volume increased by 10% against the previous year. Over the period under review, global production hit record highs in 2022 and is likely to see steady growth in years to come.

In value terms, vegetable puree production stood at $234M in 2022 estimated in export price. The total output value increased at an average annual rate of +2.1% from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. The pace of growth appeared the most rapid in 2017 with an increase of 9.8% against the previous year. Global production peaked in 2022 and is expected to retain growth in years to come.

Production By Country

The countries with the highest volumes of production in 2022 were South Africa (22K tons), Italy (15K tons) and Spain (9.5K tons), together accounting for 45% of global production. France, Poland, Egypt, Bulgaria, India, Thailand, Lebanon, the United States, Hungary and the Netherlands lagged somewhat behind, together comprising a further 40%.

From 2012 to 2022, the most notable rate of growth in terms of production, amongst the main producing countries, was attained by Poland (with a CAGR of +10.0%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Vegetable Puree

In 2022, overseas purchases of vegetable puree decreased by -13.5% to 34K tons, falling for the second year in a row after two years of growth. In general, imports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when imports increased by 25%. As a result, imports reached the peak of 51K tons. From 2021 to 2022, the growth of global imports remained at a lower figure.

In value terms, vegetable puree imports declined to $89M in 2022. Overall, imports, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 with an increase of 15% against the previous year. Over the period under review, global imports reached the peak figure at $107M in 2020; however, from 2021 to 2022, imports remained at a lower figure.

Imports By Country

In 2022, Belgium (6.5K tons), distantly followed by the UK (3.7K tons), Germany (2.4K tons), Italy (1.6K tons) and France (1.6K tons) were the major importers of vegetable puree, together creating 46% of total imports. Austria (1,243 tons), Romania (1,190 tons), the Netherlands (1,163 tons), Canada (979 tons), Kazakhstan (823 tons), Sweden (742 tons), the United States (537 tons) and Botswana (520 tons) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Kazakhstan (with a CAGR of +23.2%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the largest vegetable puree importing markets worldwide were Belgium ($14M), the UK ($11M) and Germany ($5.4M), with a combined 34% share of global imports. Canada, the Netherlands, Italy, Austria, France, Romania, the United States, Sweden, Kazakhstan and Botswana lagged somewhat behind, together accounting for a further 32%.

Canada, with a CAGR of +30.1%, recorded the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

In 2022, the average vegetable puree import price amounted to $2,609 per ton, growing by 4.6% against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2021 an increase of 19%. Over the period under review, average import prices attained the peak figure at $2,713 per ton in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Canada ($5,355 per ton), while Botswana ($1,353 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Canada (+6.3%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Vegetable Puree

In 2022, global exports of vegetable puree declined to 43K tons, with a decrease of -3.3% against 2021. Overall, exports showed a slight contraction. The pace of growth was the most pronounced in 2014 when exports increased by 6.7%. Over the period under review, the global exports hit record highs at 53K tons in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, vegetable puree exports fell to $103M in 2022. The total export value increased at an average annual rate of +1.2% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. The pace of growth was the most pronounced in 2021 with an increase of 14% against the previous year. As a result, the exports reached the peak of $118M, and then reduced in the following year.

Exports By Country

In 2022, Italy (12K tons) represented the largest exporter of vegetable puree, achieving 29% of total exports. It was distantly followed by Spain (3.8K tons), the Netherlands (3.2K tons), France (2.7K tons), Poland (2.2K tons), Bulgaria (2.1K tons) and Egypt (2.1K tons), together making up a 37% share of total exports. The United States (1.9K tons), Germany (1.5K tons), Jamaica (1.3K tons), Hungary (1.1K tons), Belgium (1.1K tons) and South Africa (1K tons) followed a long way behind the leaders.

Italy experienced a relatively flat trend pattern with regard to volume of exports of vegetable puree. At the same time, the Netherlands (+10.9%), Belgium (+9.7%), Jamaica (+8.6%), the United States (+6.6%), France (+4.6%), Egypt (+3.2%) and Hungary (+1.5%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing exporter exported in the world, with a CAGR of +10.9% from 2012-2022. Bulgaria and Spain experienced a relatively flat trend pattern. By contrast, Poland (-2.2%), Germany (-4.5%) and South Africa (-21.3%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Italy, the Netherlands, France, the United States, Egypt, Jamaica and Belgium increased by +6.1, +5.2, +3, +2.5, +1.9, +1.9 and +1.6 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Italy ($23M) remains the largest vegetable puree supplier worldwide, comprising 22% of global exports. The second position in the ranking was taken by France ($10M), with a 10% share of global exports. It was followed by the Netherlands, with a 6.5% share.

From 2012 to 2022, the average annual growth rate of value in Italy amounted to +4.3%. The remaining exporting countries recorded the following average annual rates of exports growth: France (+7.6% per year) and the Netherlands (+11.3% per year).

Export Prices By Country

In 2022, the average vegetable puree export price amounted to $2,366 per ton, shrinking by -10.1% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +3.2%. The most prominent rate of growth was recorded in 2013 an increase of 36% against the previous year. Over the period under review, the average export prices hit record highs at $2,632 per ton in 2021, and then reduced in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Germany ($3,930 per ton), while Spain ($1,348 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Africa (+29.4%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform