Travelling Wool Rug Market

The global market for blankets and travelling rugs of wool is projected to witness steady growth in both consumption volume and value over the next eight years. From 2022 to 2030, the market is expected to expand with a CAGR of +0.8% in volume and +2.8% in value terms, reaching 128M units and $3.2B respectively by the end of 2030. China emerges as the largest consumer and producer of travelling wool rugs, while the United States leads in imports. Countries like Nigeria and the Netherlands demonstrate significant growth rates in consumption and imports. The average import price per unit is on the rise, indicating steady growth in the market.

Market Forecast

Driven by increasing demand for blankets and travelling rugs of wool worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +0.8% for the period from 2022 to 2030, which is projected to bring the market volume to 128M units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +2.8% for the period from 2022 to 2030, which is projected to bring the market value to $3.2B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Blankets And Travelling Rugs Of Wool

In 2022, the amount of blankets and travelling rugs of wool consumed worldwide rose modestly to 121M units, with an increase of 2.2% against the previous year's figure. The total consumption volume increased at an average annual rate of +1.7% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. As a result, consumption reached the peak volume of 125M units. From 2020 to 2022, the growth of the global consumption failed to regain momentum.

The global travelling wool rug market size was estimated at $2.6B in 2022, approximately mirroring the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.7% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. As a result, consumption attained the peak level of $2.9B. From 2020 to 2022, the growth of the global market remained at a lower figure.

Consumption By Country

China (17M units) remains the largest travelling wool rug consuming country worldwide, comprising approx. 14% of total volume. Moreover, travelling wool rug consumption in China exceeded the figures recorded by the second-largest consumer, Russia (7.4M units), twofold. India (7.3M units) ranked third in terms of total consumption with a 6.1% share.

In China, travelling wool rug consumption increased at an average annual rate of +3.5% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Russia (+14.6% per year) and India (+3.2% per year).

In value terms, the largest travelling wool rug markets worldwide were India ($279M), China ($278M) and Turkey ($217M), with a combined 30% share of the global market. Japan, the United States, Brazil, Pakistan, Bangladesh, Nigeria, Mexico, Indonesia, Russia and Germany lagged somewhat behind, together comprising a further 33%.

Nigeria, with a CAGR of +13.0%, recorded the highest rates of growth with regard to market size in terms of the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of travelling wool rug per capita consumption in 2022 were Turkey (66 units per 1000 persons), Russia (51 units per 1000 persons) and Germany (38 units per 1000 persons).

From 2012 to 2022, the biggest increases were recorded for Russia (with a CAGR of +14.6%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Blankets And Travelling Rugs Of Wool

In 2022, global production of blankets and travelling rugs of wool amounted to 120M units, flattening at 2021 figures. The total output volume increased at an average annual rate of +2.0% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed throughout the analyzed period. The growth pace was the most rapid in 2019 when the production volume increased by 15% against the previous year. As a result, production reached the peak volume of 122M units. From 2020 to 2022, global production growth remained at a somewhat lower figure.

In value terms, travelling wool rug production dropped slightly to $2.5B in 2022 estimated in export price. The total output value increased at an average annual rate of +1.8% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2019 when the production volume increased by 26% against the previous year. As a result, production reached the peak level of $3.2B. From 2020 to 2022, global production growth remained at a lower figure.

Production By Country

China (21M units) remains the largest travelling wool rug producing country worldwide, comprising approx. 18% of total volume. Moreover, travelling wool rug production in China exceeded the figures recorded by the second-largest producer, India (7.5M units), threefold. Russia (7.2M units) ranked third in terms of total production with a 6% share.

In China, travelling wool rug production increased at an average annual rate of +4.6% over the period from 2012-2022. In the other countries, the average annual rates were as follows: India (+2.9% per year) and Russia (+20.8% per year).

Imports

World Imports of Blankets And Travelling Rugs Of Wool

In 2022, global travelling wool rug imports declined slightly to 13M units, with a decrease of -3.5% on 2021. Overall, imports continue to indicate a perceptible setback. The most prominent rate of growth was recorded in 2021 when imports increased by 18% against the previous year. Over the period under review, global imports hit record highs at 17M units in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, travelling wool rug imports stood at $291M in 2022. Over the period under review, total imports indicated a measured expansion from 2012 to 2022: its value increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +62.2% against 2020 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 44% against the previous year. Global imports peaked in 2022 and are likely to see steady growth in years to come.

Imports By Country

In 2022, the United States (1.9M units), distantly followed by Oman (775K units), the UK (616K units), Canada (586K units) and Germany (579K units) were the major importers of blankets and travelling rugs of wool, together mixing up 35% of total imports. The following importers - Italy (555K units), Sweden (554K units), Japan (467K units), Australia (422K units), France (356K units), Norway (323K units), Switzerland (278K units) and the Netherlands (278K units) - together made up 25% of total imports.

Imports into the United States increased at an average annual rate of +2.8% from 2012 to 2022. At the same time, Canada (+14.7%), Switzerland (+13.0%), Japan (+8.5%), Sweden (+8.2%), Italy (+7.1%), the Netherlands (+6.5%), France (+3.7%), Germany (+3.3%) and Norway (+2.9%) displayed positive paces of growth. Moreover, Canada emerged as the fastest-growing importer imported in the world, with a CAGR of +14.7% from 2012-2022. The UK experienced a relatively flat trend pattern. By contrast, Australia (-3.5%) and Oman (-16.7%) illustrated a downward trend over the same period. The United States (+5.7 p.p.), Canada (+3.6 p.p.), Sweden (+2.7 p.p.), Italy (+2.5 p.p.), Japan (+2.3 p.p.), Germany (+1.8 p.p.) and Switzerland (+1.6 p.p.) significantly strengthened its position in terms of the global imports, while Oman saw its share reduced by -24.6% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest travelling wool rug importing markets worldwide were the United States ($54M), France ($35M) and Germany ($17M), with a combined 36% share of global imports. Japan, Italy, Sweden, the UK, Switzerland, Canada, Australia, the Netherlands, Norway and Oman lagged somewhat behind, together accounting for a further 30%.

The Netherlands, with a CAGR of +17.1%, saw the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

In 2022, the average travelling wool rug import price amounted to $23 per unit, growing by 17% against the previous year. Over the period under review, the import price enjoyed a strong expansion. The pace of growth appeared the most rapid in 2019 when the average import price increased by 25%. Global import price peaked in 2022 and is likely to see gradual growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was France ($98 per unit), while Oman ($2.7 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+9.9%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Blankets And Travelling Rugs Of Wool

After two years of growth, shipments abroad of blankets and travelling rugs of wool decreased by -14.4% to 12M units in 2022. Over the period under review, exports continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2021 with an increase of 32% against the previous year. As a result, the exports attained the peak of 14M units, and then contracted in the following year.

In value terms, travelling wool rug exports surged to $361M in 2022. Overall, exports, however, posted a resilient expansion. The pace of growth appeared the most rapid in 2021 with an increase of 47%. The global exports peaked in 2022 and are likely to continue growth in the immediate term.

Exports By Country

In 2022, China (3.8M units) represented the key exporter of blankets and travelling rugs of wool, making up 32% of total exports. Belgium (951K units) took an 8% share (based on physical terms) of total exports, which put it in second place, followed by the United Arab Emirates (6.2%), the UK (5.4%) and Lithuania (5.1%). The following exporters - Turkey (463K units), Italy (461K units), Germany (420K units), Latvia (405K units), Ukraine (354K units), South Africa (295K units), Sweden (266K units) and France (261K units) - together made up 25% of total exports.

From 2012 to 2022, average annual rates of growth with regard to travelling wool rug exports from China stood at +11.5%. At the same time, Belgium (+45.0%), France (+18.5%), Sweden (+7.7%), Turkey (+3.2%), Lithuania (+2.9%) and Latvia (+1.3%) displayed positive paces of growth. Moreover, Belgium emerged as the fastest-growing exporter exported in the world, with a CAGR of +45.0% from 2012-2022. The UK experienced a relatively flat trend pattern. By contrast, Italy (-1.9%), Germany (-3.9%), Ukraine (-5.3%), South Africa (-6.7%) and the United Arab Emirates (-16.4%) illustrated a downward trend over the same period. From 2012 to 2022, the share of China, Belgium and France increased by +21, +7.8 and +1.8 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the UK ($71M), France ($68M) and China ($60M) were the countries with the highest levels of exports in 2022, with a combined 55% share of global exports.

Among the main exporting countries, France, with a CAGR of +26.6%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

The average travelling wool rug export price stood at $30 per unit in 2022, with an increase of 37% against the previous year. Overall, the export price enjoyed a prominent expansion. The pace of growth appeared the most rapid in 2015 when the average export price increased by 60%. Over the period under review, the average export prices reached the maximum in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was France ($263 per unit), while the United Arab Emirates ($3 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+22.9%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform