Tissue Paper Market

The article discusses the growth forecast of the global tissue paper market, with an anticipated CAGR of +4.4% in volume and +6.1% in value from 2022 to 2030. It provides data on consumption patterns, production trends, import and export volumes, as well as average prices. Key insights include the top consuming and producing countries, fluctuations in market trends, and notable growth rates in Nigeria and South Korea. The article also highlights the peak levels of global production and exports, along with the noticeable price variations among exporting countries.

Market Forecast

Driven by increasing demand for toilet or facial tissue stock, towel and similar paper worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +4.4% for the period from 2022 to 2030, which is projected to bring the market volume to 101M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +6.1% for the period from 2022 to 2030, which is projected to bring the market value to $173.6B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Toilet or Facial Tissue Stock, Towel and Similar Paper

In 2022, after ten years of growth, there was decline in consumption of toilet or facial tissue stock, towel and similar paper, when its volume decreased by -2.6% to 72M tons. Overall, the total consumption indicated a buoyant expansion from 2012 to 2022: its volume increased at an average annual rate of +5.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +75.1% against 2012 indices. Global consumption peaked at 74M tons in 2021, and then fell in the following year.

The global tissue paper market size contracted modestly to $107.8B in 2022, remaining relatively unchanged against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated resilient growth from 2012 to 2022: its value increased at an average annual rate of +5.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +70.9% against 2012 indices. Over the period under review, the global market attained the peak level at $109.4B in 2021, and then contracted modestly in the following year.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (14M tons), the United States (8.6M tons) and India (5M tons), together accounting for 38% of global consumption. Japan, Pakistan, Nigeria, Russia, Brazil, Indonesia, Bangladesh, Mexico, Italy and Germany lagged somewhat behind, together comprising a further 33%.

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the key consuming countries, was attained by Nigeria (with a CAGR of +17.9%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the largest tissue paper markets worldwide were China ($20.9B), the United States ($11.1B) and Japan ($7.6B), together comprising 37% of the global market. India, Pakistan, Nigeria, Germany, Russia, Brazil, Italy, Indonesia, Bangladesh and Mexico lagged somewhat behind, together accounting for a further 29%.

Nigeria, with a CAGR of +17.1%, saw the highest rates of growth with regard to market size in terms of the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of tissue paper per capita consumption in 2022 were Japan (27 kg per person), the United States (26 kg per person) and Italy (25 kg per person).

From 2012 to 2022, the biggest increases were recorded for Nigeria (with a CAGR of +14.9%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Toilet or Facial Tissue Stock, Towel and Similar Paper

After ten years of growth, production of toilet or facial tissue stock, towel and similar paper decreased by -2.4% to 72M tons in 2022. Overall, the total production indicated a prominent expansion from 2012 to 2022: its volume increased at an average annual rate of +5.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +75.7% against 2012 indices. The growth pace was the most rapid in 2013 with an increase of 16%. Over the period under review, global production reached the peak volume at 73M tons in 2021, and then reduced modestly in the following year.

In value terms, tissue paper production contracted to $110.5B in 2022 estimated in export price. In general, the total production indicated resilient growth from 2012 to 2022: its value increased at an average annual rate of +5.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +4.9% against 2020 indices. The pace of growth was the most pronounced in 2013 when the production volume increased by 19% against the previous year. Global production peaked at $125B in 2019; however, from 2020 to 2022, production remained at a lower figure.

Production By Country

The countries with the highest volumes of production in 2022 were China (14M tons), the United States (8.4M tons) and India (5M tons), with a combined 38% share of global production. Japan, Pakistan, Indonesia, Nigeria, Russia, Brazil, Bangladesh, Italy, Mexico and Germany lagged somewhat behind, together comprising a further 34%.

From 2012 to 2022, the most notable rate of growth in terms of production, amongst the key producing countries, was attained by Nigeria (with a CAGR of +18.1%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Toilet or Facial Tissue Stock, Towel and Similar Paper

In 2022, the amount of toilet or facial tissue stock, towel and similar paper imported worldwide expanded modestly to 3.3M tons, growing by 2.6% compared with 2021 figures. The total import volume increased at an average annual rate of +3.6% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 when imports increased by 8.7%. Global imports peaked at 3.5M tons in 2020; however, from 2021 to 2022, imports stood at a somewhat lower figure.

In value terms, tissue paper imports soared to $5.4B in 2022. The total import value increased at an average annual rate of +4.6% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports By Country

The UK (362K tons) and the United States (322K tons) represented roughly 21% of total imports in 2022. It was followed by Germany (202K tons), generating a 6.1% share of total imports. The following importers - Australia (130K tons), Poland (115K tons), France (112K tons), South Korea (109K tons), Canada (103K tons), Greece (100K tons), Taiwan (Chinese) (76K tons), Malaysia (68K tons), Belgium (59K tons) and the Philippines (53K tons) - together made up 28% of total imports.

From 2012 to 2022, the biggest increases were recorded for South Korea (with a CAGR of +21.2%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the largest tissue paper importing markets worldwide were the UK ($636M), the United States ($516M) and Germany ($385M), with a combined 29% share of global imports. Australia, France, Poland, Greece, Canada, South Korea, the Philippines, Belgium, Taiwan (Chinese) and Malaysia lagged somewhat behind, together comprising a further 27%.

In terms of the main importing countries, South Korea, with a CAGR of +19.4%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

The average tissue paper import price stood at $1,633 per ton in 2022, growing by 26% against the previous year. Over the period under review, the import price saw a slight expansion. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Germany ($1,907 per ton), while Taiwan (Chinese) ($1,149 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Philippines (+4.3%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Toilet or Facial Tissue Stock, Towel and Similar Paper

In 2022, global tissue paper exports expanded remarkably to 3.4M tons, increasing by 8% compared with the previous year. The total export volume increased at an average annual rate of +4.3% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2013 when exports increased by 12%. Over the period under review, the global exports hit record highs at 3.4M tons in 2020; afterwards, it flattened through to 2022.

In value terms, tissue paper exports surged to $5.3B in 2022. The total export value increased at an average annual rate of +5.2% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports By Country

In 2022, Indonesia (684K tons), distantly followed by Turkey (368K tons), Italy (351K tons), China (196K tons) and the United States (176K tons) represented the main exporters of toilet or facial tissue stock, towel and similar paper, together comprising 53% of total exports. Germany (109K tons), Spain (100K tons), Canada (94K tons), Mexico (94K tons), Sweden (93K tons), France (79K tons), Egypt (75K tons) and Brazil (61K tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Brazil (with a CAGR of +42.1%), while shipments for the other global leaders experienced more modest paces of growth.

In value terms, Indonesia ($793M), Italy ($598M) and Turkey ($564M) constituted the countries with the highest levels of exports in 2022, together comprising 37% of global exports. China, Germany, the United States, Sweden, Spain, Canada, France, Mexico, Egypt and Brazil lagged somewhat behind, together comprising a further 36%.

In terms of the main exporting countries, Brazil, with a CAGR of +38.0%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

In 2022, the average tissue paper export price amounted to $1,566 per ton, with an increase of 22% against the previous year. Overall, the export price showed a relatively flat trend pattern. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Germany ($2,521 per ton), while Indonesia ($1,159 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (+3.2%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform