Sparkling Wine Market

The article discusses the current and projected trends in the global sparkling wine market. Despite a decrease in consumption in 2022, the market is expected to grow with a CAGR of +3.8% in volume and +5.8% in value from 2022 to 2030. The United States, India, and Russia are the top consumers, while the United States, India, and Italy are the leading producers. Import and export volumes are increasing, with Italy and France being the key exporters. The average import price is $8.2 per litre, and the export price is also $8.2 per litre in 2022.

Market Forecast

Driven by increasing demand for sparkling wine worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +3.8% for the period from 2022 to 2030, which is projected to bring the market volume to 8B litres by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +5.8% for the period from 2022 to 2030, which is projected to bring the market value to $67.7B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Sparkling Wine

In 2022, consumption of sparkling wine decreased by -1.5% to 5.9B litres, falling for the second year in a row after nine years of growth. In general, the total consumption indicated moderate growth from 2012 to 2022: its volume increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -2.9% against 2020 indices. Over the period under review, global consumption hit record highs at 6.1B litres in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

The global sparkling wine market size declined modestly to $43.1B in 2022, reducing by -4.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated strong growth from 2012 to 2022: its value increased at an average annual rate of +5.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the global market attained the peak level at $45.1B in 2021, and then dropped slightly in the following year.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were the United States (1.4B litres), India (837M litres) and Russia (462M litres), with a combined 46% share of global consumption.

From 2012 to 2022, the biggest increases were recorded for the United States (with a CAGR of +13.2%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($13B) led the market, alone. The second position in the ranking was held by India ($6.3B). It was followed by Indonesia.

From 2012 to 2022, the average annual rate of growth in terms of value in the United States stood at +15.6%. The remaining consuming countries recorded the following average annual rates of market growth: India (+6.3% per year) and Indonesia (-2.8% per year).

The countries with the highest levels of sparkling wine per capita consumption in 2022 were Italy (4.5 litres per person), the United States (4.2 litres per person) and Germany (3.4 litres per person).

From 2012 to 2022, the biggest increases were recorded for Italy (with a CAGR of +12.5%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Sparkling Wine

In 2022, production of sparkling wine decreased by -1.5% to 5.9B litres, falling for the second consecutive year after nine years of growth. Overall, the total production indicated a perceptible expansion from 2012 to 2022: its volume increased at an average annual rate of +4.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -3.2% against 2020 indices. The most prominent rate of growth was recorded in 2015 with an increase of 12% against the previous year. Global production peaked at 6.1B litres in 2020; however, from 2021 to 2022, production failed to regain momentum.

In value terms, sparkling wine production totaled $44.4B in 2022 estimated in export price. Over the period under review, the total production indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +54.0% against 2012 indices. The pace of growth was the most pronounced in 2017 when the production volume increased by 15%. Global production peaked in 2022 and is likely to see steady growth in the immediate term.

Production By Country

The countries with the highest volumes of production in 2022 were the United States (1.2B litres), India (837M litres) and Italy (764M litres), with a combined 47% share of global production.

From 2012 to 2022, the biggest increases were recorded for the United States (with a CAGR of +13.4%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Sparkling Wine

In 2022, approx. 1.1B litres of sparkling wine were imported worldwide; increasing by 4.4% compared with 2021. Over the period under review, total imports indicated prominent growth from 2012 to 2022: its volume increased at an average annual rate of +5.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +30.5% against 2020 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 25% against the previous year. Global imports peaked in 2022 and are expected to retain growth in the immediate term.

In value terms, sparkling wine imports expanded notably to $9.3B in 2022. Overall, total imports indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +5.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +45.4% against 2020 indices. The pace of growth appeared the most rapid in 2021 with an increase of 36%. Global imports peaked in 2022 and are expected to retain growth in years to come.

Imports By Country

In 2022, the United States (206M litres) and the UK (168M litres) represented the key importers of sparkling wineacross the globe, together generating 33% of total imports. Germany (71M litres) ranks next in terms of the total imports with a 6.3% share, followed by Belgium (5.8%) and Russia (5.5%). Japan (44M litres), France (36M litres), Latvia (36M litres), Sweden (26M litres), Switzerland (24M litres), Canada (24M litres), the Netherlands (23M litres) and Australia (20M litres) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Latvia (with a CAGR of +29.0%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($2B), the UK ($1.3B) and Japan ($735M) appeared to be the countries with the highest levels of imports in 2022, with a combined 42% share of global imports. Germany, Belgium, Russia, Australia, Switzerland, Canada, the Netherlands, Sweden, Latvia and France lagged somewhat behind, together accounting for a further 28%.

Among the main importing countries, Latvia, with a CAGR of +26.5%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

In 2022, the average sparkling wine import price amounted to $8.2 per litre, increasing by 2.3% against the previous year. In general, the import price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of 8.9%. Over the period under review, average import prices attained the peak figure in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Japan ($17 per litre), while France ($3.9 per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Australia (+6.2%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Sparkling Wine

In 2022, approx. 1.1B litres of sparkling wine were exported worldwide; growing by 4.5% compared with the previous year. The total export volume increased at an average annual rate of +3.7% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2021 with an increase of 22% against the previous year. The global exports peaked in 2022 and are expected to retain growth in years to come.

In value terms, sparkling wine exports expanded modestly to $9.2B in 2022. Overall, total exports indicated a moderate expansion from 2012 to 2022: its value increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +44.0% against 2020 indices. The pace of growth appeared the most rapid in 2021 when exports increased by 38% against the previous year. Over the period under review, the global exports hit record highs in 2022 and are likely to continue growth in the near future.

Exports By Country

In 2022, Italy (512M litres) was the key exporter of sparkling wine, generating 46% of total exports. France (237M litres) held the second position in the ranking, followed by Spain (179M litres). All these countries together held approx. 37% share of total exports. Germany (35M litres), Latvia (31M litres) and Belgium (26M litres) followed a long way behind the leaders.

Exports from Italy increased at an average annual rate of +10.7% from 2012 to 2022. At the same time, Latvia (+31.1%), Belgium (+27.2%) and France (+2.4%) displayed positive paces of growth. Moreover, Latvia emerged as the fastest-growing exporter exported in the world, with a CAGR of +31.1% from 2012-2022. Germany experienced a relatively flat trend pattern. By contrast, Spain (-3.7%) illustrated a downward trend over the same period. Italy (+22 p.p.), Latvia (+2.5 p.p.) and Belgium (+2 p.p.) significantly strengthened its position in terms of the global exports, while France and Spain saw its share reduced by -2.8% and -17.2% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, France ($4.9B) remains the largest sparkling wine supplier worldwide, comprising 53% of global exports. The second position in the ranking was taken by Italy ($2.2B), with a 24% share of global exports. It was followed by Spain, with a 5.8% share.

From 2012 to 2022, the average annual rate of growth in terms of value in France totaled +4.5%. The remaining exporting countries recorded the following average annual rates of exports growth: Italy (+10.8% per year) and Spain (-2.6% per year).

Export Prices By Country

The average sparkling wine export price stood at $8.2 per litre in 2022, remaining stable against the previous year. Over the last decade, it increased at an average annual rate of +1.2%. The pace of growth was the most pronounced in 2021 when the average export price increased by 13%. The global export price peaked at $8.3 per litre in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was France ($21 per litre), while Spain ($3 per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by France (+2.0%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform