Shaving Preparations Market

The article discusses the projected growth of the global market for pre-shave, shaving, and after-shave preparations, excluding soap in blocks, over the period from 2022 to 2030. It highlights the expected increase in consumption volume and market value, with a forecasted CAGR of +1.4% and +3.6% respectively. The article also provides insights into the top consuming and producing countries, as well as trends in imports and exports of these products. Overall, the market is expected to exhibit a moderate growth trajectory with fluctuations in key metrics such as consumption, production, import prices, and export prices.

Market Forecast

Driven by increasing demand for pre-shave, shaving and after-shave preparations (excluding soap in blocks) worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +1.4% for the period from 2022 to 2030, which is projected to bring the market volume to 1.8M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +3.6% for the period from 2022 to 2030, which is projected to bring the market value to $9.3B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Pre-Shave, Shaving And After-Shave Preparations (Excluding Soap In Blocks)

In 2022, approx. 1.6M tons of pre-shave, shaving and after-shave preparations (excluding soap in blocks) were consumed worldwide; dropping by -14.3% on the previous year's figure. The total consumption volume increased at an average annual rate of +2.2% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak volume of 1.8M tons, and then fell in the following year.

The global shaving preparations market size dropped to $7B in 2022, waning by -4.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption recorded a relatively flat trend pattern. Global consumption peaked at $8.1B in 2013; however, from 2014 to 2022, consumption stood at a somewhat lower figure.

Consumption By Country

The country with the largest volume of shaving preparations consumption was Russia (650K tons), comprising approx. 41% of total volume. Moreover, shaving preparations consumption in Russia exceeded the figures recorded by the second-largest consumer, Turkey (161K tons), fourfold. China (155K tons) ranked third in terms of total consumption with a 9.8% share.

In Russia, shaving preparations consumption remained relatively stable over the period from 2012-2022. In the other countries, the average annual rates were as follows: Turkey (-3.5% per year) and China (+4.3% per year).

In value terms, Russia ($3.5B) led the market, alone. The second position in the ranking was taken by the United States ($764M). It was followed by China.

In Russia, the shaving preparations market declined by an average annual rate of -1.9% over the period from 2012-2022. The remaining consuming countries recorded the following average annual rates of market growth: the United States (+6.8% per year) and China (+4.3% per year).

In 2022, the highest levels of shaving preparations per capita consumption was registered in Russia (4.5 kg per person), followed by the UK (2.1 kg per person), Turkey (1.9 kg per person) and the United States (0.3 kg per person), while the world average per capita consumption of shaving preparations was estimated at 0.2 kg per person.

From 2012 to 2022, the average annual growth rate of the shaving preparations per capita consumption in Russia was relatively modest. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: the UK (+21.7% per year) and Turkey (-4.8% per year).

Production

World Production of Pre-Shave, Shaving And After-Shave Preparations (Excluding Soap In Blocks)

In 2022, the amount of pre-shave, shaving and after-shave preparations (excluding soap in blocks) produced worldwide reduced to 1.5M tons, which is down by -14.4% against 2021. The total output volume increased at an average annual rate of +1.9% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 with an increase of 21%. As a result, production reached the peak volume of 1.8M tons, and then declined in the following year.

In value terms, shaving preparations production expanded modestly to $6.2B in 2022 estimated in export price. Overall, production showed a slight slump. The pace of growth was the most pronounced in 2019 when the production volume increased by 16%. Over the period under review, global production hit record highs at $8.4B in 2013; however, from 2014 to 2022, production stood at a somewhat lower figure.

Production By Country

Russia (632K tons) constituted the country with the largest volume of shaving preparations production, comprising approx. 41% of total volume. Moreover, shaving preparations production in Russia exceeded the figures recorded by the second-largest producer, Turkey (172K tons), fourfold. The third position in this ranking was held by the UK (170K tons), with an 11% share.

In Russia, shaving preparations production remained relatively stable over the period from 2012-2022. In the other countries, the average annual rates were as follows: Turkey (-3.2% per year) and the UK (+13.1% per year).

Imports

World Imports of Pre-Shave, Shaving And After-Shave Preparations (Excluding Soap In Blocks)

In 2022, approx. 194K tons of pre-shave, shaving and after-shave preparations (excluding soap in blocks) were imported worldwide; with a decrease of -4% on 2021. Overall, imports, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 with an increase of 9.1% against the previous year. Global imports peaked at 204K tons in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, shaving preparations imports amounted to $995M in 2022. Over the period under review, imports saw a slight slump. The growth pace was the most rapid in 2018 when imports increased by 5% against the previous year. Over the period under review, global imports hit record highs at $1.1B in 2013; however, from 2014 to 2022, imports remained at a lower figure.

Imports By Country

Belgium (24K tons), Russia (19K tons), Germany (17K tons), the United States (15K tons), Spain (11K tons), Romania (9.3K tons), the Netherlands (8.3K tons), Poland (7.9K tons), Italy (6.2K tons), Canada (5.2K tons), France (4.8K tons) and Japan (4.2K tons) represented roughly 68% of total imports in 2022. The UK (3.5K tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Belgium (with a CAGR of +15.2%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, Belgium ($122M), Russia ($105M) and the United States ($69M) constituted the countries with the highest levels of imports in 2022, together accounting for 30% of global imports.

Among the main importing countries, Belgium, with a CAGR of +11.8%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

In 2022, the average shaving preparations import price amounted to $5,122 per ton, picking up by 7.3% against the previous year. Overall, the import price, however, saw a slight contraction. Over the period under review, average import prices hit record highs at $6,403 per ton in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Canada ($7,567 per ton), while Romania ($1,509 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Russia (+1.5%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Pre-Shave, Shaving And After-Shave Preparations (Excluding Soap In Blocks)

In 2022, shipments abroad of pre-shave, shaving and after-shave preparations (excluding soap in blocks) decreased by -1.8% to 158K tons, falling for the fourth year in a row after four years of growth. Overall, exports saw a mild contraction. The growth pace was the most rapid in 2017 with an increase of 13% against the previous year. The global exports peaked at 235K tons in 2018; however, from 2019 to 2022, the exports remained at a lower figure.

In value terms, shaving preparations exports stood at $887M in 2022. In general, exports continue to indicate a perceptible decrease. The pace of growth appeared the most rapid in 2018 with an increase of 7.3% against the previous year. The global exports peaked at $1.1B in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports By Country

In 2022, the UK (30K tons), distantly followed by Germany (16K tons), Poland (14K tons), Belgium (13K tons), Turkey (13K tons), the United States (11K tons) and Italy (8.4K tons) represented the major exporters of pre-shave, shaving and after-shave preparations (excluding soap in blocks), together creating 67% of total exports. The following exporters - Thailand (6.8K tons), the Netherlands (6.7K tons), Luxembourg (3.7K tons), the United Arab Emirates (3.3K tons), France (3.2K tons) and Spain (3.1K tons) - together made up 17% of total exports.

From 2012 to 2022, the biggest increases were recorded for Luxembourg (with a CAGR of +18.3%), while shipments for the other global leaders experienced more modest paces of growth.

In value terms, the UK ($130M), Belgium ($121M) and the United States ($93M) appeared to be the countries with the highest levels of exports in 2022, together comprising 39% of global exports. Germany, Poland, the Netherlands, Italy, France, Turkey, Thailand, Spain, Luxembourg and the United Arab Emirates lagged somewhat behind, together comprising a further 43%.

In terms of the main exporting countries, the United Arab Emirates, with a CAGR of +11.5%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

In 2022, the average shaving preparations export price amounted to $5,603 per ton, growing by 3.1% against the previous year. Overall, the export price, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2021 an increase of 12%. The global export price peaked at $5,991 per ton in 2013; however, from 2014 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was France ($12,257 per ton), while Turkey ($2,629 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Belgium (+4.4%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform