World - Potato Chips - Market Analysis, Forecast, Size, Trends And Insights
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Driven by increasing demand for potato chips worldwide, the market is expected to see steady growth over the next eight years. Consumption trends have shown fluctuations, with 2022 seeing a slight decrease. The United States, China, and India are the top consumers and producers of potato chips. Global imports and exports have also risen, with notable growth in countries like Kazakhstan and Russia. Prices have seen an increase, with the United States and Russia having the highest export prices.
Market Forecast
Driven by increasing demand for potato chips worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +3.1% for the period from 2022 to 2030, which is projected to bring the market volume to 22M tons by the end of 2030.
In value terms, the market is forecast to increase with an anticipated CAGR of +4.8% for the period from 2022 to 2030, which is projected to bring the market value to $90.7B (in nominal prices) by the end of 2030.
Consumption
World Consumption of Potato Chips
In 2022, consumption of potato chips decreased by -0.6% to 17M tons, falling for the third consecutive year after five years of growth. The total consumption volume increased at an average annual rate of +3.2% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Global consumption peaked at 18M tons in 2019; however, from 2020 to 2022, consumption stood at a somewhat lower figure.
The global potato chips market size shrank slightly to $62.6B in 2022, leveling off at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.4% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Global consumption peaked at $67.8B in 2019; however, from 2020 to 2022, consumption failed to regain momentum.
Consumption By Country
The countries with the highest volumes of consumption in 2022 were the United States (2.9M tons), China (2.7M tons) and India (1M tons), with a combined 39% share of global consumption. Japan, Indonesia, Germany, Brazil, Italy, Pakistan, Bangladesh, Nigeria and Mexico lagged somewhat behind, together accounting for a further 22%.
From 2012 to 2022, the biggest increases were recorded for Nigeria (with a CAGR of +10.6%), while consumption for the other global leaders experienced more modest paces of growth.
In value terms, the largest potato chips markets worldwide were the United States ($8.9B), Japan ($7.5B) and China ($7.1B), together comprising 37% of the global market. India, Brazil, Indonesia, Mexico, Germany, Bangladesh, Nigeria, Pakistan and Italy lagged somewhat behind, together accounting for a further 19%.
Nigeria, with a CAGR of +12.8%, saw the highest growth rate of market size in terms of the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.
The countries with the highest levels of potato chips per capita consumption in 2022 were the United States (8.7 kg per person), Italy (6.7 kg per person) and Germany (5.4 kg per person).
From 2012 to 2022, the biggest increases were recorded for Nigeria (with a CAGR of +7.8%), while consumption for the other global leaders experienced more modest paces of growth.
Production
World Production of Potato Chips
In 2022, production of potato chips decreased by -0.6% to 17M tons, falling for the third consecutive year after five years of growth. The total output volume increased at an average annual rate of +3.1% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2018 with an increase of 11%. Global production peaked at 18M tons in 2019; however, from 2020 to 2022, production remained at a lower figure.
In value terms, potato chips production declined slightly to $61.4B in 2022 estimated in export price. The total output value increased at an average annual rate of +2.2% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2018 when the production volume increased by 19% against the previous year. Over the period under review, global production reached the maximum level at $72.3B in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.
Production By Country
The countries with the highest volumes of production in 2022 were the United States (3M tons), China (2.7M tons) and India (1M tons), with a combined 39% share of global production. Japan, Indonesia, Brazil, Italy, Pakistan, Germany, Bangladesh, the Netherlands, Nigeria and Mexico lagged somewhat behind, together accounting for a further 23%.
From 2012 to 2022, the biggest increases were recorded for Nigeria (with a CAGR of +10.5%), while production for the other global leaders experienced more modest paces of growth.
Imports
World Imports of Potato Chips
In 2022, the amount of potato chips imported worldwide expanded notably to 992K tons, rising by 6.4% compared with the year before. The total import volume increased at an average annual rate of +1.1% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2019 with an increase of 6.6%. Global imports peaked in 2022 and are likely to see steady growth in the near future.
In value terms, potato chips imports rose markedly to $3B in 2022. The total import value increased at an average annual rate of +4.0% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2013 when imports increased by 11%. Over the period under review, global imports hit record highs in 2022 and are expected to retain growth in the near future.
Imports By Country
Germany (142K tons) and France (111K tons) represented roughly 26% of total imports in 2022. The United States (71K tons) held a 7.1% share (based on physical terms) of total imports, which put it in second place, followed by the UK (6.1%) and Belgium (5.1%). The following importers - Canada (44K tons), the Netherlands (39K tons), Italy (27K tons), Spain (26K tons), Denmark (23K tons), Sweden (21K tons), Kazakhstan (19K tons) and Austria (15K tons) - together made up 22% of total imports.
From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Kazakhstan (with a CAGR of +15.4%), while imports for the other global leaders experienced more modest paces of growth.
In value terms, the United States ($298M), France ($228M) and Germany ($206M) appeared to be the countries with the highest levels of imports in 2022, with a combined 25% share of global imports. Canada, the Netherlands, the UK, Belgium, Italy, Spain, Denmark, Sweden, Kazakhstan and Austria lagged somewhat behind, together accounting for a further 28%.
In terms of the main importing countries, Denmark, with a CAGR of +7.2%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.
Import Prices By Country
The average potato chips import price stood at $2,997 per ton in 2022, picking up by 2.4% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.9%. The pace of growth was the most pronounced in 2013 when the average import price increased by 16%. Global import price peaked in 2022 and is expected to retain growth in the near future.
There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was the United States ($4,224 per ton), while Germany ($1,450 per ton) was amongst the lowest.
From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+7.8%), while the other global leaders experienced more modest paces of growth.
Exports
World Exports of Potato Chips
Global potato chips exports reached 1.1M tons in 2022, with an increase of 5.4% against the previous year's figure. Overall, exports showed a relatively flat trend pattern. As a result, the exports attained the peak and are likely to continue growth in the immediate term.
In value terms, potato chips exports rose significantly to $3.1B in 2022. The total export value increased at an average annual rate of +3.4% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the exports attained the peak and are likely to continue growth in the immediate term.
Exports By Country
The Netherlands (291K tons) and Belgium (200K tons) were the largest exporters of potato chips in 2022, amounting to near 26% and 18% of total exports, respectively. The United States (98K tons) ranks next in terms of the total exports with an 8.8% share, followed by Germany (6.3%) and Poland (4.9%). The following exporters - Spain (45K tons), Canada (38K tons), Mexico (34K tons), Russia (32K tons), the UK (30K tons), France (29K tons) and Portugal (17K tons) - together made up 20% of total exports.
From 2012 to 2022, the biggest increases were recorded for Russia (with a CAGR of +16.6%), while shipments for the other global leaders experienced more modest paces of growth.
In value terms, the Netherlands ($440M), Belgium ($345M) and the United States ($327M) appeared to be the countries with the highest levels of exports in 2022, with a combined 36% share of global exports. Russia, Poland, Spain, Germany, Canada, the UK, Mexico, France and Portugal lagged somewhat behind, together accounting for a further 41%.
Russia, with a CAGR of +19.1%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.
Export Prices By Country
The average potato chips export price stood at $2,764 per ton in 2022, growing by 4% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.8%. The pace of growth was the most pronounced in 2013 an increase of 12% against the previous year. The global export price peaked in 2022 and is likely to see steady growth in years to come.
Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Russia ($5,948 per ton), while the Netherlands ($1,512 per ton) was amongst the lowest.
From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (+8.0%), while the other global leaders experienced more modest paces of growth.
This report provides an in-depth analysis of the global potato chips market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 10311430 - Potatoes prepared or preserved in the form of flour, meal or flakes (excluding frozen, crisps, by vinegar or acetic acid)
- Prodcom 10311460 - Potatoes prepared or preserved, including crisps (excluding frozen, dried, by vinegar or acetic acid, in the form of flour, m eal or flakes)
Country coverage:
Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:
- USA
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
+ the largest producing countries
Data coverage:
- Global market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Global production, split by region and country
- Global trade (exports and imports)
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
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2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- CONSUMPTION BY COUNTRY
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
- PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
- IMPORTS FROM 2012–2023
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
- EXPORTS FROM 2012–2023
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
11. COUNTRY PROFILES
The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
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LIST OF TABLES
- Key Findings In 2023
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Per Capita Consumption, By Country, 2018–2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Destination, 2012–2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Origin, 2012–2023
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Consumption, By Country, 2023
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2023
- Production, In Value Terms, 2012–2023
- Production, By Country, 2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, 2012–2023
- Imports, In Value Terms, 2012–2023
- Imports, In Physical Terms, By Country, 2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country, 2012–2023
- Exports, In Physical Terms, 2012–2023
- Exports, In Value Terms, 2012–2023
- Exports, In Physical Terms, By Country, 2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, 2012–2023
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