Non-Soap Surface-Active Washing and Cleaning Preparations Market

Driven by increasing demand worldwide, the global market for non-soap surface-active washing and cleaning preparations is expected to grow over the next eight years. In 2022, consumption reached 113M tons, with China leading in volume. The market value in 2022 was $191.9B, with China, the US, and Turkey being the largest markets. Global production totaled 110M tons in 2022, while imports and exports showed fluctuations. The average import price in 2022 was $1,839 per ton, with notable differences among major importing countries. The article provides detailed insights into consumption, production, imports, and exports of non-soap surface-active washing and cleaning preparations.

Market Forecast

Driven by increasing demand for non-soap surface-active washing and cleaning preparations worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +1.7% for the period from 2022 to 2030, which is projected to bring the market volume to 129M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +4.2% for the period from 2022 to 2030, which is projected to bring the market value to $265.9B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Non-Soap Surface-Active Washing and Cleaning Preparations

In 2022, approx. 113M tons of non-soap surface-active washing and cleaning preparations were consumed worldwide; picking up by 5.6% against the previous year's figure. The total consumption volume increased at an average annual rate of +3.0% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak volume of 114M tons. From 2021 to 2022, the growth of the global consumption of remained at a lower figure.

The value of the market for non-soap surface-active washing and cleaning preparations worldwide reached $191.9B in 2022, with an increase of 6.8% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.5% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Global consumption peaked in 2022 and is expected to retain growth in the immediate term.

Consumption By Country

China (21M tons) constituted the country with the largest volume of consumption of non-soap surface-active washing and cleaning preparations, comprising approx. 18% of total volume. Moreover, consumption of non-soap surface-active washing and cleaning preparations in China exceeded the figures recorded by the second-largest consumer, the United States (9M tons), twofold. The third position in this ranking was held by India (7.6M tons), with a 6.7% share.

From 2012 to 2022, the average annual rate of growth in terms of volume in China stood at +3.9%. In the other countries, the average annual rates were as follows: the United States (+1.0% per year) and India (+2.6% per year).

In value terms, the largest non-soap surface-active washing and cleaning preparations markets worldwide were China ($24.2B), the United States ($20.7B) and Turkey ($17.2B), with a combined 32% share of the global market. Japan, India, Nigeria, Indonesia, Mexico, Russia, Democratic Republic of the Congo, the Philippines, Vietnam and Egypt lagged somewhat behind, together accounting for a further 37%.

Among the main consuming countries, the Philippines, with a CAGR of +10.8%, recorded the highest rates of growth with regard to market size over the period under review, while preparations for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of non-soap surface-active washing and cleaning preparations per capita consumption in 2022 were Turkey (34 kg per person), Japan (29 kg per person) and Russia (29 kg per person).

From 2012 to 2022, the most notable rate of growth in terms of preparations, amongst the key consuming countries, was attained by Turkey (with a CAGR of +8.2%), while preparations for the other global leaders experienced more modest paces of growth.

Production

World Production of Non-Soap Surface-Active Washing and Cleaning Preparations

Global production of non-soap surface-active washing and cleaning preparations expanded to 110M tons in 2022, picking up by 3.5% compared with the year before. The total output volume increased at an average annual rate of +2.6% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2020 with an increase of 13% against the previous year. As a result, production reached the peak volume of 114M tons. From 2021 to 2022, global production of growth failed to regain momentum.

In value terms, production of non-soap surface-active washing and cleaning preparations totaled $166.4B in 2022 estimated in export price. The total output value increased at an average annual rate of +1.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2018 when the production volume increased by 22% against the previous year. Over the period under review, global production of reached the maximum level at $202.1B in 2019; however, from 2020 to 2022, production failed to regain momentum.

Production By Country

China (22M tons) constituted the country with the largest volume of production of non-soap surface-active washing and cleaning preparations, accounting for 20% of total volume. Moreover, production of non-soap surface-active washing and cleaning preparations in China exceeded the figures recorded by the second-largest producer, the United States (9.3M tons), twofold. India (7.8M tons) ranked third in terms of total production with a 7.1% share.

In China, production of non-soap surface-active washing and cleaning preparations increased at an average annual rate of +3.8% over the period from 2012-2022. The remaining producing countries recorded the following average annual rates of production growth: the United States (-0.0% per year) and India (+2.3% per year).

Imports

World Imports of Non-Soap Surface-Active Washing and Cleaning Preparations

In 2022, overseas purchases of non-soap surface-active washing and cleaning preparations decreased by -19.7% to 26M tons, falling for the second year in a row after nine years of growth. In general, imports, however, showed a slight increase. The most prominent rate of growth was recorded in 2019 with an increase of 7.8%. Global imports peaked at 33M tons in 2020; however, from 2021 to 2022, imports stood at a somewhat lower figure.

In value terms, imports of non-soap surface-active washing and cleaning preparations reduced to $48.6B in 2022. The total import value increased at an average annual rate of +2.0% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 when imports increased by 9.1%. Global imports peaked at $56B in 2021, and then contracted in the following year.

Imports By Country

The UK (1,436K tons), Germany (1,339K tons), Canada (1,328K tons), France (1,160K tons), the United States (988K tons), Belgium (866K tons), the Netherlands (741K tons), the United Arab Emirates (606K tons), Poland (522K tons), China (518K tons), Kuwait (490K tons) and Italy (489K tons) represented roughly 40% of total imports in 2022. Russia (480K tons) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Kuwait (with a CAGR of +30.4%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the largest non-soap surface-active washing and cleaning preparations importing markets worldwide were the UK ($2.9B), Germany ($2.9B) and Canada ($2.7B), with a combined 17% share of global imports. France, the United States, China, Belgium, the Netherlands, Russia, Italy, Kuwait, Poland and the United Arab Emirates lagged somewhat behind, together comprising a further 28%.

Kuwait, with a CAGR of +33.4%, recorded the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Imports By Type

Washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale represented the major type of non-soap surface-active washing and cleaning preparations in the world, with the volume of imports recording 21M tons, which was near 89% of total imports in 2022. It was distantly followed by washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (2.6M tons), making up an 11% share of total imports.

Washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale was also the fastest-growing in terms of imports, with a CAGR of +3.1% from 2012 to 2022. Washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (-11.6%) illustrated a downward trend over the same period. While the share of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale (+25 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (-25.5 p.p.) displayed negative dynamics.

In value terms, washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale ($40.3B) constitutes the largest type of non-soap surface-active washing and cleaning preparations imported worldwide, comprising 93% of global imports. The second position in the ranking was taken by washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale ($3B), with a 6.9% share of global imports.

For washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale, imports expanded at an average annual rate of +4.0% over the period from 2012-2022.

Import Prices By Type

The average import price for non-soap surface-active washing and cleaning preparations stood at $1,839 per ton in 2022, surging by 7.9% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.1%. The growth pace was the most rapid in 2021 an increase of 8.3% against the previous year. Global import price peaked in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major imported products. In 2022, the product with the highest price was washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale ($1,947 per ton), while the price for washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale amounted to $1,172 per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale (+0.8%).

Import Prices By Country

In 2022, the average import price for non-soap surface-active washing and cleaning preparations amounted to $1,839 per ton, rising by 7.9% against the previous year. Over the last decade, it increased at an average annual rate of +1.1%. The most prominent rate of growth was recorded in 2021 an increase of 8.3% against the previous year. Over the period under review, average import prices reached the peak figure in 2022 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was China ($3,325 per ton), while the United Arab Emirates ($1,528 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+4.0%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Non-Soap Surface-Active Washing and Cleaning Preparations

In 2022, shipments abroad of non-soap surface-active washing and cleaning preparations decreased by -27% to 23M tons, falling for the second consecutive year after five years of growth. Over the period under review, exports continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2020 when exports increased by 7.9%. As a result, the exports attained the peak of 33M tons. From 2021 to 2022, the growth of the global exports of failed to regain momentum.

In value terms, exports of non-soap surface-active washing and cleaning preparations fell markedly to $44.2B in 2022. In general, exports, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2020 with an increase of 11%. Over the period under review, the global exports of attained the maximum at $54.9B in 2021, and then shrank sharply in the following year.

Exports By Country

The shipments of the twelve major exporters of non-soap surface-active washing and cleaning preparations, namely China, Belgium, Germany, the United States, Italy, the UK, Poland, the Netherlands, Spain, France, Turkey and Mexico, represented more than half of total export. Saudi Arabia (592K tons) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Saudi Arabia (with a CAGR of +9.4%), while the other global leaders experienced more modest paces of growth.

In value terms, the largest non-soap surface-active washing and cleaning preparations supplying countries worldwide were Germany ($4.4B), the United States ($4B) and China ($3.4B), with a combined 27% share of global exports. Belgium, France, the Netherlands, the UK, Italy, Poland, Mexico, Saudi Arabia, Spain and Turkey lagged somewhat behind, together comprising a further 40%.

Among the main exporting countries, Saudi Arabia, with a CAGR of +15.8%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Exports By Type

Washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale dominates preparations structure, finishing at 21M tons, which was approx. 96% of total exports in 2022. Washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (858K tons) took a minor share of total exports.

Washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale was also the fastest-growing in terms of exports, with a CAGR of +3.1% from 2012 to 2022. Washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (-20.8%) illustrated a downward trend over the same period. While the share of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale (+32 p.p.) increased significantly in terms of the global exports from 2012-2022, the share of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale (-32.1 p.p.) displayed negative dynamics.

In value terms, washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale ($42.1B) remains the largest type of non-soap surface-active washing and cleaning preparations supplied worldwide, comprising 97% of global exports. The second position in the ranking was taken by washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale ($1.2B), with a 2.7% share of global exports.

From 2012 to 2022, the average annual growth rate of the value of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale exports amounted to +4.2%.

Export Prices By Type

In 2022, the average export price for non-soap surface-active washing and cleaning preparations amounted to $1,886 per ton, increasing by 11% against the previous year. Over the last decade, it increased at an average annual rate of +1.3%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Average prices varied somewhat amongst the major exported products. In 2022, the product with the highest price was washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale ($1,982 per ton), while the average price for exports of washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, put up for retail sale amounted to $1,369 per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by washing and cleaning preparations, surface-active, whether or not containing soap, excluding those used as soap, not put up for retail sale (+1.0%).

Export Prices By Country

In 2022, the average export price for non-soap surface-active washing and cleaning preparations amounted to $1,886 per ton, surging by 11% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.3%. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was the United States ($3,101 per ton), while Turkey ($890 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Saudi Arabia (+5.9%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform