Concentrated Apple Juice Market

The global market for concentrated apple juice is projected to see growth in consumption volume and value over the next eight-year period, driven by increasing demand worldwide. Key findings include rising consumption reaching 2.5M tons in 2022, with forecasts to reach 3.3M tons by 2030. Value of the market is anticipated to increase to $4.8B by 2030. Production and export trends are also analyzed, with notable growth rates seen in countries like Turkey. The United States and China are major players in both imports and exports, shaping the global market for concentrated apple juice.

Market Forecast

Driven by increasing demand for concentrated apple juice worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +3.4% for the period from 2022 to 2030, which is projected to bring the market volume to 3.3M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +5.6% for the period from 2022 to 2030, which is projected to bring the market value to $4.8B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Concentrated Apple Juice

In 2022, consumption of concentrated apple juice was finally on the rise to reach 2.5M tons after three years of decline. The total consumption volume increased at an average annual rate of +1.0% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak volume of 3M tons. From 2014 to 2022, the growth of the global consumption remained at a lower figure.

The global concentrated apple juice market size was estimated at $3.1B in 2022, growing by 7.4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, saw a relatively flat trend pattern. As a result, consumption reached the peak level of $4.1B. From 2014 to 2022, the growth of the global market remained at a somewhat lower figure.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (717K tons), the United States (458K tons) and Germany (128K tons), together comprising 51% of global consumption. Hungary, Chile, the UK, Japan, Russia, the Netherlands, Argentina, South Africa, Canada and Austria lagged somewhat behind, together accounting for a further 28%.

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the leading consuming countries, was attained by Hungary (with a CAGR of +35.0%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, China ($843M), the United States ($606M) and Germany ($165M) appeared to be the countries with the highest levels of market value in 2022, together comprising 52% of the global market. Hungary, Japan, the UK, Canada, Chile, the Netherlands, Russia, Argentina, South Africa and Austria lagged somewhat behind, together accounting for a further 29%.

Hungary, with a CAGR of +32.7%, saw the highest rates of growth with regard to market size among the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.

In 2022, the highest levels of concentrated apple juice per capita consumption was registered in Hungary (11 kg per person), followed by Austria (5.3 kg per person), Chile (4.6 kg per person) and the Netherlands (3.9 kg per person), while the world average per capita consumption of concentrated apple juice was estimated at 0.3 kg per person.

In Hungary, concentrated apple juice per capita consumption increased at an average annual rate of +35.2% over the period from 2012-2022. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: Austria (-3.7% per year) and Chile (+9.8% per year).

Production

World Production of Concentrated Apple Juice

After two years of decline, production of concentrated apple juice increased by 1% to 2.4M tons in 2022. In general, production recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 when the production volume increased by 37% against the previous year. As a result, production attained the peak volume of 3.1M tons. From 2014 to 2022, global production growth remained at a lower figure.

In value terms, concentrated apple juice production amounted to $2.3B in 2022 estimated in export price. Overall, production, however, saw a noticeable reduction. The most prominent rate of growth was recorded in 2013 when the production volume increased by 27% against the previous year. As a result, production attained the peak level of $3.8B. From 2014 to 2022, global production growth remained at a lower figure.

Production By Country

The country with the largest volume of concentrated apple juice production was China (1.1M tons), accounting for 46% of total volume. Moreover, concentrated apple juice production in China exceeded the figures recorded by the second-largest producer, Poland (304K tons), fourfold. The third position in this ranking was held by Turkey (155K tons), with a 6.4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume in China was relatively modest. In the other countries, the average annual rates were as follows: Poland (+0.4% per year) and Turkey (+3.6% per year).

Imports

World Imports of Concentrated Apple Juice

In 2022, supplies from abroad of concentrated apple juice increased by 11% to 1.6M tons, rising for the second consecutive year after two years of decline. Over the period under review, imports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when imports increased by 19% against the previous year. Over the period under review, global imports reached the peak figure at 2.1M tons in 2018; however, from 2019 to 2022, imports stood at a somewhat lower figure.

In value terms, concentrated apple juice imports soared to $2.1B in 2022. Overall, imports, however, showed a noticeable descent. The pace of growth was the most pronounced in 2018 when imports increased by 17%. Global imports peaked at $2.9B in 2012; however, from 2013 to 2022, imports failed to regain momentum.

Imports By Country

The United States was the major importing country with an import of around 478K tons, which finished at 29% of total imports. It was distantly followed by Germany (155K tons), Austria (96K tons), the Netherlands (92K tons), Turkey (86K tons), the UK (77K tons) and Russia (76K tons), together creating a 35% share of total imports. Japan (73K tons), South Africa (70K tons), Poland (55K tons), Canada (51K tons) and France (43K tons) held a relatively small share of total imports.

Imports into the United States increased at an average annual rate of +2.3% from 2012 to 2022. At the same time, Turkey (+26.4%), South Africa (+8.9%), the Netherlands (+3.0%) and Canada (+2.1%) displayed positive paces of growth. Moreover, Turkey emerged as the fastest-growing importer imported in the world, with a CAGR of +26.4% from 2012-2022. Poland, France and Austria experienced a relatively flat trend pattern. By contrast, the UK (-1.2%), Japan (-1.7%), Russia (-2.3%) and Germany (-6.3%) illustrated a downward trend over the same period. The United States (+5.2 p.p.), Turkey (+4.7 p.p.) and South Africa (+2.4 p.p.) significantly strengthened its position in terms of the global imports, while Germany saw its share reduced by -9.3% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($638M) constitutes the largest market for imported concentrated apple juice worldwide, comprising 30% of global imports. The second position in the ranking was held by Germany ($198M), with a 9.4% share of global imports. It was followed by Austria, with a 5.1% share.

In the United States, concentrated apple juice imports plunged by an average annual rate of -1.8% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Germany (-9.3% per year) and Austria (-4.8% per year).

Import Prices By Country

In 2022, the average concentrated apple juice import price amounted to $1,285 per ton, rising by 4% against the previous year. Over the period under review, the import price, however, continues to indicate a noticeable slump. The most prominent rate of growth was recorded in 2020 an increase of 22%. Over the period under review, average import prices attained the maximum at $1,823 per ton in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Canada ($1,903 per ton), while Turkey ($813 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Turkey (+11.9%), while the other global leaders experienced a decline in the import price figures.

Exports

World Exports of Concentrated Apple Juice

In 2022, shipments abroad of concentrated apple juice increased by 7.8% to 1.5M tons, rising for the second consecutive year after three years of decline. Over the period under review, exports, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2017 with an increase of 19% against the previous year. The global exports peaked at 1.6M tons in 2013; however, from 2014 to 2022, the exports remained at a lower figure.

In value terms, concentrated apple juice exports rose markedly to $2.1B in 2022. In general, exports, however, recorded a perceptible decline. Over the period under review, the global exports reached the maximum at $2.8B in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports By Country

China (399K tons) and Poland (312K tons) represented roughly 47% of total exports in 2022. Turkey (198K tons) took the next position in the ranking, followed by Ukraine (124K tons). All these countries together took near 21% share of total exports. The following exporters - Austria (59K tons), Moldova (57K tons), Chile (45K tons), Hungary (41K tons), Italy (33K tons), the Netherlands (30K tons), Spain (28K tons) and Germany (27K tons) - together made up 21% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Turkey (with a CAGR of +17.9%), while the other global leaders experienced more modest paces of growth.

In value terms, China ($462M), Poland ($401M) and Turkey ($332M) appeared to be the countries with the highest levels of exports in 2022, together comprising 58% of global exports.

Among the main exporting countries, Turkey, with a CAGR of +15.9%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

The average concentrated apple juice export price stood at $1,371 per ton in 2022, surging by 6.1% against the previous year. In general, the export price, however, recorded a pronounced curtailment. The most prominent rate of growth was recorded in 2018 when the average export price increased by 16% against the previous year. Over the period under review, the average export prices attained the peak figure at $1,850 per ton in 2012; however, from 2013 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was the Netherlands ($1,787 per ton), while China ($1,158 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (-0.6%), while the other global leaders experienced a decline in the export price figures.

Source: IndexBox Market Intelligence Platform