Christmas Decoration Market

The global Christmas decoration market is projected to experience a slight decrease in performance over the next eight years, with a negative CAGR for consumption volumes and a positive CAGR for market values. The United States leads in both consumption and production, while China dominates in exports. Import prices vary by country, with Canada having the highest average import price and Chile the lowest. Global exports are expected to see steady growth in the coming years, with China remaining the largest supplier in terms of value.

Market Forecast

The christmas decoration market is expected to start a downward consumption trend over the next eight years. The performance of the market is forecast to decrease slightly, with an anticipated CAGR of -0.4% for the eight-year period from 2022 to 2030, which is projected to depress the market volume to 2.8B units by the end of 2030.

In value terms, the market is forecast to contract with an anticipated CAGR of +1.9% for the period from 2022 to 2030, which is projected to bring the market value to $12.7B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Christmas Decoration

For the seventh consecutive year, the global market recorded growth in consumption of christmas decoration, which increased by 9.6% to 2.9B units in 2022. The total consumption volume increased at an average annual rate of +3.8% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption reached the peak volume and is likely to continue growth in the immediate term.

The global christmas decoration market revenue rose remarkably to $10.9B in 2022, surging by 12% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +3.8% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Consumption By Country

The United States (1.1B units) constituted the country with the largest volume of christmas decoration consumption, comprising approx. 40% of total volume. Moreover, christmas decoration consumption in the United States exceeded the figures recorded by the second-largest consumer, China (208M units), fivefold. The Netherlands (204M units) ranked third in terms of total consumption with a 7.1% share.

In the United States, christmas decoration consumption increased at an average annual rate of +10.6% over the period from 2012-2022. In the other countries, the average annual rates were as follows: China (-5.6% per year) and the Netherlands (+39.9% per year).

In value terms, the United States ($3.9B) led the market, alone. The second position in the ranking was taken by China ($954M). It was followed by the Netherlands.

In the United States, the christmas decoration market expanded at an average annual rate of +7.7% over the period from 2012-2022. The remaining consuming countries recorded the following average annual rates of market growth: China (-3.5% per year) and the Netherlands (+41.7% per year).

In 2022, the highest levels of christmas decoration per capita consumption was registered in the Netherlands (12 units per person), followed by the United States (3.4 units per person), Canada (1.5 units per person) and the UK (1.1 units per person), while the world average per capita consumption of christmas decoration was estimated at less than 0.1 units per person.

In the Netherlands, christmas decoration per capita consumption increased at an average annual rate of +39.3% over the period from 2012-2022. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: the United States (+9.9% per year) and Canada (+0.7% per year).

Production

World Production of Christmas Decoration

Global christmas decoration production reached 2.5B units in 2022, increasing by 7.3% compared with the year before. The total output volume increased at an average annual rate of +2.2% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2017 when the production volume increased by 37% against the previous year. Global production peaked in 2022 and is expected to retain growth in the near future.

In value terms, christmas decoration production expanded slightly to $10.7B in 2022 estimated in export price. The total output value increased at an average annual rate of +3.9% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2017 when the production volume increased by 14%. Over the period under review, global production attained the maximum level at $11.1B in 2020; however, from 2021 to 2022, production remained at a lower figure.

Production By Country

The country with the largest volume of christmas decoration production was China (1.5B units), accounting for 62% of total volume. Moreover, christmas decoration production in China exceeded the figures recorded by the second-largest producer, the Netherlands (202M units), eightfold. The third position in this ranking was held by India (178M units), with a 7.2% share.

From 2012 to 2022, the average annual rate of growth in terms of volume in China totaled +1.9%. The remaining producing countries recorded the following average annual rates of production growth: the Netherlands (+79.7% per year) and India (+1.1% per year).

Imports

World Imports of Christmas Decoration

For the seventh year in a row, the global market recorded growth in overseas purchases of christmas decoration, which increased by 3.8% to 1.9B units in 2022. Over the period under review, total imports indicated a buoyant expansion from 2012 to 2022: its volume increased at an average annual rate of +6.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +80.4% against 2012 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 20%. Over the period under review, global imports reached the peak figure in 2022 and are likely to continue growth in the immediate term.

In value terms, christmas decoration imports reached $6.6B in 2022. Overall, total imports indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +5.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +36.5% against 2020 indices. The pace of growth appeared the most rapid in 2021 with an increase of 26% against the previous year. Global imports peaked in 2022 and are likely to see steady growth in years to come.

Imports By Country

The United States dominates imports structure, finishing at 1.1B units, which was approx. 59% of total imports in 2022. The following importers - the UK (74M units), the Netherlands (70M units), Canada (60M units), Italy (46M units), Germany (44M units), France (41M units), Belgium (39M units), Mexico (35M units) and Chile (29M units) - together made up 23% of total imports.

From 2012 to 2022, average annual rates of growth with regard to christmas decoration imports into the United States stood at +10.3%. At the same time, Chile (+12.8%), Belgium (+7.3%), Mexico (+7.0%), the Netherlands (+6.8%), France (+4.4%), Italy (+4.3%), Germany (+2.8%) and Canada (+1.7%) displayed positive paces of growth. Moreover, Chile emerged as the fastest-growing importer imported in the world, with a CAGR of +12.8% from 2012-2022. The UK experienced a relatively flat trend pattern. From 2012 to 2022, the share of the United States increased by +19 percentage points. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($3.5B) constitutes the largest market for imported christmas decoration worldwide, comprising 53% of global imports. The second position in the ranking was held by the UK ($362M), with a 5.5% share of global imports. It was followed by Canada, with a 5.1% share.

In the United States, christmas decoration imports increased at an average annual rate of +6.2% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: the UK (+4.6% per year) and Canada (+3.8% per year).

Import Prices By Country

The average christmas decoration import price stood at $3.4 per unit in 2022, picking up by 4.6% against the previous year. Over the period under review, the import price, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the average import price increased by 7.1% against the previous year. As a result, import price reached the peak level of $4.2 per unit. From 2019 to 2022, the average import prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Canada ($5.6 per unit), while Chile ($1.3 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+3.7%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Christmas Decoration

In 2022, global christmas decoration exports fell slightly to 1.5B units, approximately reflecting 2021. Over the period under review, total exports indicated noticeable growth from 2012 to 2022: its volume increased at an average annual rate of +3.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +122.7% against 2016 indices. The most prominent rate of growth was recorded in 2017 with an increase of 74%. The global exports peaked at 1.6B units in 2021, and then fell modestly in the following year.

In value terms, christmas decoration exports rose slightly to $10.9B in 2022. Overall, exports, however, saw resilient growth. The most prominent rate of growth was recorded in 2021 with an increase of 49%. The global exports peaked in 2022 and are likely to see steady growth in years to come.

Exports By Country

China dominates exports structure, finishing at 1.3B units, which was approx. 85% of total exports in 2022. The Netherlands (68M units) took a minor share of total exports.

From 2012 to 2022, average annual rates of growth with regard to christmas decoration exports from China stood at +3.9%. At the same time, the Netherlands (+8.6%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing exporter exported in the world, with a CAGR of +8.6% from 2012-2022. While the share of China (+2 p.p.) and the Netherlands (+1.7 p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($9.7B) remains the largest christmas decoration supplier worldwide, comprising 89% of global exports. The second position in the ranking was taken by the Netherlands ($262M), with a 2.4% share of global exports.

In China, christmas decoration exports expanded at an average annual rate of +11.8% over the period from 2012-2022.

Export Prices By Country

The average christmas decoration export price stood at $7.1 per unit in 2022, rising by 3.1% against the previous year. Overall, export price indicated a strong increase from 2012 to 2022: its price increased at an average annual rate of +6.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, christmas decoration export price increased by +65.8% against 2018 indices. The pace of growth appeared the most rapid in 2016 when the average export price increased by 32%. The global export price peaked in 2022 and is likely to see steady growth in years to come.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was China ($7.4 per unit), while the Netherlands totaled $3.9 per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+7.6%).

Source: IndexBox Market Intelligence Platform