Chewing Gum Market

The global chewing gum market is expected to see an upward trend in consumption over the next eight years, with a forecasted increase in market volume and value. In 2022, consumption rebounded for the first time since 2018, reaching 3.9M tons. The market value is projected to reach $24.9B by the end of 2030. Russia, China, and India were the top consumers in 2022, while Russia led in production. The United States was the largest importer, while China was the top exporter. Prices and trends varied among countries, with some showing notable growth in consumption and production.

Market Forecast

Driven by rising demand for chewing gum worldwide, the market is expected to start an upward consumption trend over the next eight-year period. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +1.8% for the period from 2022 to 2030, which is projected to bring the market volume to 4.5M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +3.2% for the period from 2022 to 2030, which is projected to bring the market value to $24.9B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Chewing Gum

In 2022, consumption of chewing gum was finally on the rise to reach 3.9M tons for the first time since 2018, thus ending a three-year declining trend. Overall, consumption, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the consumption volume increased by 5.7% against the previous year. Over the period under review, global consumption reached the peak volume at 4.4M tons in 2018; however, from 2019 to 2022, consumption remained at a lower figure.

The global chewing gum market value reduced to $19.4B in 2022, waning by -1.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption showed a relatively flat trend pattern. As a result, consumption reached the peak level of $24.1B. From 2019 to 2022, the growth of the global market failed to regain momentum.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were Russia (695K tons), China (650K tons) and India (255K tons), with a combined 41% share of global consumption. The United States, Indonesia, Nigeria, Japan, Brazil, Germany, Pakistan and Mexico lagged somewhat behind, together comprising a further 22%.

From 2012 to 2022, the biggest increases were recorded for the United States (with a CAGR of +5.3%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, Russia ($5.2B) led the market, alone. The second position in the ranking was held by China ($1.6B). It was followed by the United States.

In Russia, the chewing gum market increased at an average annual rate of +6.5% over the period from 2012-2022. In the other countries, the average annual rates were as follows: China (+2.0% per year) and the United States (+6.1% per year).

In 2022, the highest levels of chewing gum per capita consumption was registered in Russia (4,831 kg per 1000 persons), followed by Germany (943 kg per 1000 persons), Japan (771 kg per 1000 persons) and the United States (759 kg per 1000 persons), while the world average per capita consumption of chewing gum was estimated at 499 kg per 1000 persons.

From 2012 to 2022, the average annual rate of growth in terms of the chewing gum per capita consumption in Russia was relatively modest. In the other countries, the average annual rates were as follows: Germany (-0.3% per year) and Japan (+1.3% per year).

Production

World Production of Chewing Gum

In 2022, production of chewing gum increased by 0.5% to 3.9M tons for the first time since 2018, thus ending a three-year declining trend. In general, production, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the production volume increased by 5.6% against the previous year. Global production peaked at 4.4M tons in 2018; however, from 2019 to 2022, production stood at a somewhat lower figure.

In value terms, chewing gum production fell to $20.2B in 2022 estimated in export price. Overall, the total production indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of +2.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -39.1% against 2019 indices. The pace of growth appeared the most rapid in 2018 when the production volume increased by 40%. Global production peaked at $33.1B in 2019; however, from 2020 to 2022, production remained at a lower figure.

Production By Country

The countries with the highest volumes of production in 2022 were Russia (694K tons), China (682K tons) and India (262K tons), with a combined 42% share of global production. The United States, Indonesia, Brazil, Nigeria, Japan, Pakistan, Mexico and Germany lagged somewhat behind, together accounting for a further 22%.

From 2012 to 2022, the most notable rate of growth in terms of production, amongst the leading producing countries, was attained by the United States (with a CAGR of +6.3%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Chewing Gum

In 2022, approx. 245K tons of chewing gum were imported worldwide; with a decrease of -2.9% on the previous year's figure. Over the period under review, imports continue to indicate a perceptible setback. The most prominent rate of growth was recorded in 2021 with an increase of 17%. Over the period under review, global imports attained the maximum at 307K tons in 2013; however, from 2014 to 2022, imports stood at a somewhat lower figure.

In value terms, chewing gum imports reached $890M in 2022. Overall, imports continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2021 when imports increased by 19%. Global imports peaked at $1B in 2014; however, from 2015 to 2022, imports remained at a lower figure.

Imports By Country

In 2022, the United States (33K tons), distantly followed by South Africa (11K tons) were the main importers of chewing gum, together making up 18% of total imports. Democratic Republic of the Congo (9.7K tons), the Netherlands (6.8K tons), Afghanistan (6.4K tons), Germany (6.2K tons), Guatemala (5.4K tons), the United Arab Emirates (5.2K tons), Ghana (4.9K tons), Tanzania (4.5K tons), Angola (4.4K tons), Burkina Faso (4.2K tons) and Uganda (4K tons) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to chewing gum imports into the United States stood at -1.3%. At the same time, Uganda (+42.7%), Burkina Faso (+28.9%), Democratic Republic of the Congo (+17.1%), Ghana (+13.5%) and Guatemala (+3.9%) displayed positive paces of growth. Moreover, Uganda emerged as the fastest-growing importer imported in the world, with a CAGR of +42.7% from 2012-2022. The Netherlands, South Africa and Afghanistan experienced a relatively flat trend pattern. By contrast, Germany (-1.8%), the United Arab Emirates (-5.8%), Angola (-5.9%) and Tanzania (-20.4%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Democratic Republic of the Congo, Uganda, Burkina Faso and Ghana increased by +3.3, +1.6, +1.6 and +1.5 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($121M) constitutes the largest market for imported chewing gum worldwide, comprising 14% of global imports. The second position in the ranking was taken by Germany ($40M), with a 4.5% share of global imports. It was followed by the Netherlands, with a 3.1% share.

In the United States, chewing gum imports remained relatively stable over the period from 2012-2022. In the other countries, the average annual rates were as follows: Germany (-1.9% per year) and the Netherlands (-2.5% per year).

Import Prices By Country

The average chewing gum import price stood at $3,631 per ton in 2022, rising by 7% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.6%. The growth pace was the most rapid in 2018 an increase of 10%. Global import price peaked in 2022 and is likely to see steady growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Germany ($6,514 per ton), while Burkina Faso ($242 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Tanzania (+30.5%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Chewing Gum

In 2022, global exports of chewing gum contracted modestly to 234K tons, with a decrease of -4.6% compared with 2021 figures. Overall, exports recorded a mild downturn. The pace of growth was the most pronounced in 2021 with an increase of 20%. The global exports peaked at 320K tons in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

In value terms, chewing gum exports declined to $861M in 2022. Over the period under review, exports showed a mild slump. The most prominent rate of growth was recorded in 2021 when exports increased by 18% against the previous year. The global exports peaked at $1.1B in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports By Country

In 2022, China (35K tons), followed by Canada (22K tons), Pakistan (20K tons) and Turkey (17K tons) represented the key exporters of chewing gum, together comprising 40% of total exports. Swaziland (9.7K tons), Mexico (9.5K tons), India (7.8K tons), Brazil (7.1K tons), the Philippines (7.1K tons), Kenya (6.9K tons), Spain (6.6K tons), Vietnam (6.5K tons) and Egypt (5.8K tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for India (with a CAGR of +10.6%), while shipments for the other global leaders experienced more modest paces of growth.

In value terms, China ($93M), Canada ($75M) and Turkey ($59M) constituted the countries with the highest levels of exports in 2022, with a combined 26% share of global exports. Pakistan, Mexico, Spain, Vietnam, the Philippines, Egypt, Swaziland, Brazil, Kenya and India lagged somewhat behind, together accounting for a further 32%.

Pakistan, with a CAGR of +7.5%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

In 2022, the average chewing gum export price amounted to $3,684 per ton, growing by 4.7% against the previous year. Overall, the export price continues to indicate a relatively flat trend pattern. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Spain ($5,692 per ton), while India ($1,675 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Philippines (+4.2%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform